THE AURORA THEATRE
Vintage Theatre / Popcorn Shop
The Aurora Theatre is a 1925 single-screen movie theater in historic East Aurora, New York, that isn’t limited by its age. The OtherWisz Creative designed and developed a mobile responsive website catering to a savvy audience that enjoys the theatre’s modern amenities and entertainment on its historic stage and screen. The content-managed website makes it easy for theatre staff to update current movie trailers and coming attractions.
When the Aurora Theatre requested an updated logo to accompany the launch of their new website, OtherWisz pulled inspiration from the the theatre’s historic marquee. Glowing neon strips on a dusky background complement vintage typefaces to present a nostalgic identity that feels like the show is about to begin.
OtherWisz brought the magic of the movies to the Aurora Theatre’s newest venture: gourmet popcorn. Recreating the historic Theatre’s neon typeface on the Popcorn Shop logo visually links the two brands that also share a location. Golden corn pops off the tagline – “Popping corn since 1925″– to give this visual identity a vintage appeal that is sophisticated and fun.