Print Design, Packaging, Marketing Materials, Product Presentation, Buffalo NY
Business Cards, Print Design, Rebranding, Stationary, Painted Edges, Buffalo NY
Website Design, Mobile Responsive, Digital Marketing
Print marketing materials, branding, book design, catalog
Print Design, Product Line Cards, Product Specs, Marketing Materials
branded marketing materials, stationary design, print design
Environmental Design, Signage, Way-finding, Logo, Branding
Banners, Signage, Exhibit, Trade Show, Booth, Display, Table Top Displays, Banner Stands, Pop Ip Displays, Flat Panels Displays
Banners, Signage, Exhibit, Trade Show, Booth, Display, Table Top Displays, Banner Stands, Pop Ip Displays, Flat Panels Displays

Branding, logo design, marketing management, website design and maintenance, and environmental graphics to reflect new brand for architectural manufacturer.

BOSTON VALLEY TERRA COTTA

Growth of an American Manufacturer to a Global Terra Cotta Supplier – Boston Valley Terra Cotta called upon OtherWisz Creative in 2009 looking for a website that would direct their clients to see the full range of services the company offered. In-depth discussions about how the company was positioned and what the partners’ goals were led to a complete brand evaluation, logo and identity development. As the nation’s most specialized Architectural terra cotta manufacturer, Boston Valley produces terra cotta for architectural restoration, ceramic Rainscreen systems, and unique interior wall systems. Now, the family-owned business has a visible presence in this international industry, with focused brand development and messaging.

Business Cards, Print Design, Rebranding, Stationary, Painted Edges, Buffalo NY

Re-designing the Boston Valley’s brand identity included revising the existing company logo and stationery package to present their product as the premium material that it was — refocusing the message and image included enhancing the usefulness of the website, advertisements and sales materials. The subsequent redesign of a product sample box and design of a trade show exhibit and promotional materials helped position the company to a discriminate and demanding audience.

Print Design, Packaging, Marketing Materials, Product Presentation, Buffalo NY

Our relationship with Boston Valley has continued, to help introduce new products and new ways of communicating with their customers as the company’s products and services changed, resulting in the development of a more robust website, portfolio app and additional marketing tools including social media campaigns, video, and event promotion.

Print Design, Pop-up Banners, Trade Show Banners, Exhibition Design, Marketing, Buffalo NY

In the 8 years of working with Boston Valley, we have refined their brand identity and online presence to reflect the factory’s capability and infrastructure enhancements, to position the architectural ceramics company for an international market, assisting a pattern of growth from an American manufacturer to a $20 million global terra cotta supplier for the next generation of high-performance building envelopes.

Book design, marketing materials, logo design, rebrand, website design, packaging, trade show banners, app

CLIENT

Boston Valley Terra Cotta

SERVICES

Brand Evaluation & Branding, Logo Design, Website Design, Book Design, Stationery, Advertising, Signage, Packaging, Trade Show Booth Design, Invites & Holiday Cards, Email Marketing, Social Media, Video Production

AWARDS

2015 Silver Addy
TerraClad Product Brochure

2013 Silver Addy
Architectural Terra Cotta Brochure

2011 Gold Addy
TerraClad Product Brochure

2011 Silver Addy
TerraClad Sample Box, Pocket Folder

2011 American Package Design Award
TerraClad Sample Box

2011 American Graphic Design Award
TerraClad Brochure, Boston Valley Website, Stationery, Pocket Folder

CLIENT

Boston Valley Terra Cotta

SERVICES

Brand Evaluation & Branding, Logo Design, Website Design, Book Design, Stationery, Advertising, Signage, Packaging, Trade Show Booth Design, Invites & Holiday Cards, Email Marketing, Social Media, Video Production

AWARDS

2015 Silver Addy
2013 Silver Addy
2011 Silver Addy
2011 American Package Design Award
2011 American Graphic Design Award

Date
Category
Architectural Terra Cotta Manufacturer