BOSTON VALLEY TERRA COTTA
Architectural Terra Cotta Manufacturer
Growth of an American Manufacturer to a Global Terra Cotta Supplier
Boston Valley Terra Cotta called upon OtherWisz Creative in 2009 looking for a website that would direct their clients to see the full range of services the company offered. In depth discussions about how the company was positioned and what the partners’ goals were led to a complete brand evaluation, logo and identity development. As the nation’s most specialized Architectural terra cotta manufacturer, Boston Valley produces terra cotta for architectural restoration, ceramic Rainscreen systems, and unique interior wall systems. Now, the family-owned business has a visible presence in this international industry, with focused brand development and messaging.
Re-designing the Boston Valley’s brand identity included revising the existing company logo and stationery package to present their product as the premium material that it was — refocusing the message and image included enhancing the usefulness of the website, advertisements and sales materials. The subsequent redesign of a product sample box and design of a trade show exhibit and promotional materials helped position the company to a discriminate and demanding audience.
Our relationship with Boston Valley has continued, to help introduce new products and new ways of communicating with their customers as the company’s products and services changed, resulting in the development of a more robust website, portfolio app and additional marketing tools including social media campaigns, video, and event promotion.
In the 8 years of working with Boston Valley, we have refined their brand identity and online presence to reflect the factory’s capability and infrastructure enhancements, to position the architectural ceramics company for an international market, assisting a pattern of growth from an American manufacturer to a $20 million global terra cotta supplier for the next generation of high-performance building envelopes.
- 2015 Silver Addy – TerraClad Product Brochure
- 2013 Silver Addy – Architectural Terra Cotta Brochure
- 2011 Gold Addy – TerraClad Product Brochure
- 2011 Silver Addy – TerraClad Sample Box, Pocket Folder
- 2011 American Package Design Award – TerraClad Sample Box
- 2011 American Graphic Design Award – TerraClad Brochure, Boston Valley Website, Stationery, Pocket Folder