Buffalo Food & Drink / The Shatzel Group
BuffaloFoodandDrink.com unifies 8 Buffalo, NY restaurant brands.
Following the launch of the OtherWisz-designed Liberty Hound website, partners Mike Shatzel and Jason Davidson reached out to OtherWisz Creative in order to create a unified marketing strategy to help promote all eight of the Shatzel group of restaurants.
We created the BuffaloFoodandDrink.com website as a single landing page, a hub to promote the latest news and events for all of the locations, as well as sell merchandise online to their local and out-of-state fans. Since that project, our relationship has continued, with OtherWisz designing and developing the content-managed, mobile-responsive websites for Coles, the Marcy Casino, Allen Burger Venture, Brennan’s and Thin Man Brewery. At this time, the Colter Bay website is in development. We manage the content for these websites as well as helped them to implement an online menu publishing network to more easily shares their menus online to a greater audience. We also developed and produce a weekly email newsletter, informing their followers of all of the restaurants events and specials. The OtherWisz team designs and manages print and digital ad campaigns, as well as creates promotional collateral including the design and production of apparel for Liberty Hound, Coles and Brennan’s.
We have designed and promoted events for this group such as the popular Thursday Hoppy Hour at Delaware Park, designing the poster and collateral, managing the PR and handling marketing and Facebook advertising campaigns. Through coordination of these media strategies, we have increased attendance as well as raised awareness and introduced new donors to not-for-profit organizations that partner with the Shatzel Group on these events.
The OtherWisz Creative team is currently designing the visual identity for The Terrace, the new restaurant opening at the Marcy Casino this spring.