LITERACY NEW YORK BUFFALO-NIAGARA, INC.
Cocktails in Character Fundraiser Event Posters
Literacy New York Buffalo-Niagara is the region’s sole provider of free, one-on-one adult literacy services serving Erie and Niagara Counties. OtherWisz Creative has been a long-time supporter of the LNYBN, donating pro-bono design and marketing services to the organization for the last 16 years. Our support often included the brand development and design of promotional materials for their annual fundraising campaigns, including event poster design.
To help promote their annual fundraising event, we created this set of literary character-themed posters. By reducing well-known characters to simple one color graphics – each matched with a stylized headline and border – we created a game of “guess the book”. Rendered in only 2 colors, this striking set of imagery presented on postcards, invites, and event graphics became popular collectibles as event patrons sought to collect a full set of 6 posters to take home.
The six poster set of Cocktails in Character Posters won 2 Silver Addy Awards.