06 Dec Portland’s Benson Industries Engages OtherWisz Creative For Rebranding & Marketing Services
BUFFALO, NEW YORK— OtherWisz Creative Corporation, a marketing and design studio specializing in identity and website design, announce that they have been hired by Portland, Oregon’s Benson Industries to audit their brand, create a new identity system and website and to improve the global marketing of their products and services. Benson is a specialty contractor and structural glass facade manufacturer that produces custom unitized curtain wall systems for high-performance buildings such as One World Trade Center and the New York Times Building in NYC.
“Benson is a 90-year old company whose footprint spans the globe,” explains OtherWisz Creative owner and designer Mark Wisz, “Having recently been acquired by Berkshire-Hathaway, Benson really felt that the time was right to re-focus their brand, website, and marketing efforts.”
“Our team’s experience with brand development and marketing strategies for the manufacturing industry stood out to Benson,” added owner and designer Jill Wisz, “We are excited to work with Benson to help promote and market their business. We know we can do for them what we have done for our other globally-marketed clients, such as Boston Valley Terra Cotta and EmpireEMCO.”
Benson Industries started as a glass shop in Portland, Oregon in 1926, providing automobile glass and flat glass to residential and small commercial buildings to eventually become a large glass distributor in the 1940’s and 50’s. Extensive knowledge and capabilities in glass manufacturing allowed this small company to grow in scale, bidding on large commercial structures in the manufacture and construction of unitized curtain wall systems for high-rise building facades. The company’s projects cover much of downtown Portland and their skyscrapers can be found throughout the world. In 2013, Benson was acquired by MiTek Industries, a Berkshire Hathaway Company. Benson Industries remains headquartered in Portland, Oregon and offices and facilities in San Francisco, Los Angeles, Lebanon, PA, New York City, Mexico, Korea, Manila, and Singapore. For more information go to www.BensonGlobal.com or call Vice President of Business Development Jeff Heymann at (503) 226-7611.