Poster design, Cocktails in Character, event marketing, Literacy New York

OtherWisz Creative is helping to turn around illiteracy in Western New York with a logo that literally turns itself around! Our design team created an ambigram as part of our marketing efforts for Literacy New York Buffalo-Niagara’s yearly fundraising event, Cocktails In Character.

An ambigram is a word or graphic whose elements retain meaning when viewed or interpreted from a different direction, perspective, or orientation. In this case, we designed a logo that reads the same upside down. Talk about a design challenge!

Cocktails in Character, Literacy Volunteers, Event Marketing, Promotion, Logo, Ambigram, 2014