Taking into account the growing importance of online marketing, have you ever considered the efficiency of your website? Perhaps you haven’t, but there’s an entire discipline of digital marketing focused on improving website traffic and visibility, called Search Engine Optimization.
What is SEO?
SEO or Search Engine Optimization is a dedicated process in online publishing geared toward improving search results for your website. This means that the search engine (Google, for instance) will crawl the pages of your site and index them to better connect users to relevant content. There are many factors that contribute to SEO, such as a website’s loading time, relevant keywords, and how often you publish fresh content. With the help of OtherWisz’s SEO team, we can raise your website’s ranking by improving the efficiency of your web content and targeting the keywords your customers are searching for.
Improving the search engine ranking for an established website
As a part of our Website Development Process, all OtherWisz designed websites are created with SEO in mind. But that is not always the case, and sometimes we are asked to boost the rankings of a website that we did not originally design. Recently the WNY law firm, Roach Lennon and Brown, looked to improve their search engine ranking and organic traffic with an SEO upgrade from OtherWisz.
OtherWisz first conducted an audit of Roach Lennon & Brown’s current ranking to identify where improvements would be made, better identifying their services, their market and audience. After identifying weak points in the current website, our team of experienced content creators went into action, providing new targeted content with higher ranking keywords and improving the information that would inevitably be crawled by search engines.
Using analytics tools to track the success of a project
After implementation, the stats of the Roach Lennon & Brown website were monitored over the course of several months, showing positive growth in the company’s search engine ranking. As a sign of good practice, OtherWisz Creative measures the success of the SEO changes on our client’s websites weekly and generate a quarterly Google Analytics report to compare progress. Good search engine ranking and organic traffic cannot be achieved in an instant. It is through the carefully planned and tested measures of implementation that you will see improvement in your ranking.
Are you interested in optimizing your website and improving your search engine ranking? Contact us today for an evaluation and learn how we can improve your digital marketing.
Header image: When potential customers search on Google for your particular services or products, they will hopefully get pointed to your website. And for those that would like to know how to say seal in French, click here.