If you’re looking to get the most out of your marketing budget, passive environmental ads are a great value when you consider the large size of your potential audience. Advertisements on or around public transportation services are seen by thousands of people everyday, whether they are riding a bus, waiting at the stop, walking down the street, or driving a vehicle.
The high visibility of bus shelter ads – especially when placed in a well-trafficked area – helps get your campaign message in front of the public and seamlessly merges it into the daily routine, making sure your business is at the front of the customer’s mind next time they find themselves in need of your services.
Over the past year, OtherWisz has designed two bus shelter ad campaigns for our client Neglia Ballet: one in 2021 to boost fall class enrollment, and one more recently to promote the studio’s summer programs and dance intensive. Each ad featured a dynamic hero image of a Neglia dancer in motion, silhouetted against a lively field of blue.
The ad series was on display until June, positioned at various shelters on major roads in the Buffalo area – Main St, Hertel Ave, and Elmwood Ave.