Our existing client, Literacy Buffalo Niagara, came to us looking to market a new Meat Raffle fundraiser, so Otherwisz volunteered to help elevate the experience. By designing and developing a professional logo, custom event website, flyers, and engaging social media graphics, we created a cohesive and memorable visual brand that left a lasting impression.
The Have you ever been to a Meat Raffle? They’re a hoot! This allowed us to infuse some fun into LBN’s social media through the clever use of meat puns. Catchy phrases like “we got a major beef with low literacy” or “skipping this raffle would be a big missed steak” created a sense of amusement and made the event more memorable. By leveraging the visual brand with social media graphics and clever puns, we effectively promoted the event and spread information over time. Whether it was generating excitement or announcing limited tickets, the graphics helped to build anticipation and were more likely to be shared. Add to this a modest social media advertising campaign using Facebook and Instagram, we further increased the events reach attracting new people.
A custom-designed website served as a centralized hub where visitors could easily access important information such as the event’s location, ticket purchasing links, and event details. With a keyword-rich domain name (LiteracyMeatRaffle.com), and a site well optimized for search engines (SEO), we generated a lot of organic traffic, increasing the event’s visibility and reach. The website also provided an ideal space to showcase event sponsors, providing the recognition they deserve, while supporting and promoting the brand.
Professional graphic design plays a vital role in clear communication and helping your event stand out from similar events. While homemade posters serve their purpose, they might lack the visual impact and polished appearance that experienced design services bring. Our attention to detail reflects a level of professionalism and credibility that will attract potential attendees. Well planned branding offers flexibility so it can be updated yearly to keep your event fresh and exciting without the need for a complete redesign. This consistency builds brand recognition. Over time, this recognition translates into a loyal following, ensuring that your event remains on people’s radars year after year.
B
y investing in a strong visual identity and a well-planned marketing strategy (even on a budget), you not only promote your event more effectively, but also create a lasting impression that will keep participants wanting to come back year after year. Let OtherWisz help you promote your next event successfully with a custom brand, event website, and the creative marketing tools you need. Let’s just say that skipping working with OtherWisz would be a big missed steak!
By investing in a strong visual identity and a well-planned marketing strategy (even on a budget), you not only promote your event more effectively, but also create a lasting impression that will keep participants wanting to come back year after year. Let OtherWisz help you promote your next event successfully with a custom brand, event website, and the creative marketing tools you need.
Let’s just say that skipping working with OtherWisz would be a big missed steak!
