Brands must be able to pivot to best serve their target audience and evolve to meet their current needs. Rebranding has been a hot topic over the last few years, thanks to a greater overall appreciation of design. With the widespread use of smart devices, we are constantly interacting with others and projecting an image […]
During the summer of 2020, Greentop designed and installed the green roof for The Forge on Broadway apartments. Following the roof’s completion, Greentop owner David Lanfear asked OtherWisz Creative to help present this milestone project in a new way. The resulting case study booklet acts as a great example of Greentop’s high caliber work, helping […]
As always, the new year calls for consideration toward how you will evolve your business marketing. Throughout 2020, out of a necessity, we saw a strong focus on virtual engagement across the board. With regard to the current state of the world, we can expect to see that trend continue, even if the threat of […]
Always looking for a fun challenge, this season brought plenty of opportunity for engaging design from our friends at Revolution Gallery in Buffalo, NY. On December 11th, Revolution Gallery hosted the Krampus Holiday Bazaar and Flash Gallery to help support local artists and create some magic and excitement for the holiday season. With submissions from […]
Recently, Barrett Industries was looking to give their signature ambassador van a new look with the help of a custom vehicle wrap. We had previously worked with Barrett on creating branded stationery, an email signature and a robust employee website. Our work culminated in the production of the Barrett Industries 40th anniversary book, for which […]
As the saying goes, “A picture is worth 1000 words.” For as long as design has existed, illustration has proved an excellent tool for conveying the meaning of supporting text. Not only do illustrations capture the attention of your viewers, but they also increase the retention of information and enable an easier understanding of written […]
Early voting began this past weekend in New York State, and in the upcoming weeks Americans will continue to cast their ballots in the 2020 election. In the midst of a global pandemic we will vote to choose the leaders who will shape our future at the national level and local level. It is crucial […]
OtherWisz Creative has always offered a full range of design services. As such, it is necessary for our team to continually adapt and grow to meet the needs of our clients. For instance, this summer we produced more video production work, animation, and package design to meet demand from our clients. Over the past few […]
Barrett Industries is a leader in providing innovative infrastructure solutions throughout the United States. In 2019, the company celebrated 40 years with the Colas Group. This milestone inspired the company to start an employee focused campaign called the “40 Weeks of Barrett.” To recognize the important contributions of their employees Barrett asked OtherWisz to design a […]
Taking into account the growing importance of online marketing, have you ever considered the efficiency of your website? Perhaps you haven’t, but there’s an entire discipline of digital marketing focused on improving website traffic and visibility, called Search Engine Optimization.