Entries by Mark Wisz

Building Better Brands: your guide to rebranding in a changing economy

Brands must be able to pivot to best serve their target audience and evolve to meet their current needs. Rebranding has been a hot topic over the last few years, thanks to a greater overall appreciation of design. With the widespread use of smart devices, we are constantly interacting with others and projecting an image […]

Showing off the Greentop Forge on Broadway — Case Study Booklet

During the summer of 2020, Greentop designed and installed the green roof for The Forge on Broadway apartments. Following the roof’s completion, Greentop owner David Lanfear asked OtherWisz Creative to help present this milestone project in a new way. The resulting case study booklet acts as a great example of Greentop’s high caliber work, helping […]

Digital Event Marketing Success Story: The Krampus Holiday Bazaar

Always looking for a fun challenge, this season brought plenty of opportunity for engaging design from our friends at Revolution Gallery in Buffalo, NY. On December 11th, Revolution Gallery hosted the Krampus Holiday Bazaar and Flash Gallery to help support local artists and create some magic and excitement for the holiday season. With submissions from […]

The Barrett Industries Van Wrap Carries the Company's Brand Message Nationwide

Recently, Barrett Industries was looking to give their signature ambassador van a new look with the help of a custom vehicle wrap. We had previously worked with Barrett on creating branded stationery, an email signature and a robust employee website. Our work culminated in the production of the Barrett Industries 40th anniversary book, for which […]

Get Out and Vote! An OtherWisz Creative PSA

Early voting began this past weekend in New York State, and in the upcoming weeks Americans will continue to cast their ballots in the 2020 election. In the midst of a global pandemic we will vote to choose the leaders who will shape our future at the national level and local level. It is crucial […]

Commemorating 40 years of Barrett Industries with a custom designed coffee table book

Barrett Industries is a leader in providing innovative infrastructure solutions throughout the United States. In 2019, the company celebrated 40 years with the Colas Group. This milestone inspired the company to start an employee focused campaign called the “40 Weeks of Barrett.” To recognize the important contributions of their employees Barrett asked OtherWisz to design a […]

Is your website easy to find and optimized for search engines?

Taking into account the growing importance of online marketing, have you ever considered the efficiency of your website? Perhaps you haven’t, but there’s an entire discipline of digital marketing focused on improving website traffic and visibility, called Search Engine Optimization.