Barrett Industries is a leader in providing innovative infrastructure solutions throughout the United States. In 2019, the company celebrated 40 years with the Colas Group. This milestone inspired the company to start an employee focused campaign called the “40 Weeks of Barrett.” To recognize the important contributions of their employees Barrett asked OtherWisz to design a […]
Taking into account the growing importance of online marketing, have you ever considered the efficiency of your website? Perhaps you haven’t, but there’s an entire discipline of digital marketing focused on improving website traffic and visibility, called Search Engine Optimization.
Many business are persisting during these uncertain times and we are helping them to adapt, continue operations, and reach their customers in ways they hadn’t previously. This often means enhancing a company’s digital strategy or giving their customers a safe way to purchase products online with limited personal contact. Here are some examples of how […]
In our recent campaign for HOME, we designed bus advertisements and a set of brochures to spread information about the organization’s services, tenant rights, and landlord guidelines. HOME’s mission is to serve Western New York through the advocacy and enforcement of fair housing laws, education, and the creation of housing opportunities. The organization works with […]
In an effort to reach a new target audience, Rigidized Metals was looking to reposition their textured metal panels for interior applications with a new brand identity. Rigidized asked OtherWisz to come up with a name that would stand alone and appeal specifically to the interior market. Since interior products are used for different purposes […]
Principal of OtherWisz Creative, Mark Wisz, discusses the influence of his work and education in a six minute PechaKucha presentation through the visual lens of famous album art from his own collection. Mark recalls his childhood and his love for music and how album cover art — the design, typography, logos and visuals — weighed […]
These past few weeks have been a whirlwind for all of us. We want to reassure you in light of the current situation that we are listening and paying close attention to what is happening in order to help your company adapt. Keeping a business running in a challenging time like this is hard, but […]
In an age of computers and portable technology, we are always trying to find new ways to capture the attention our client’s customers with unique branded collateral. Longtime OtherWisz client, Boston Valley Terra Cotta was looking to present their newest finished projects to architects and facade engineers. To address our client’s needs, OtherWisz came up […]
Since OtherWisz Creative took up residence in the 1908 Gutman Building, we’ve learned a lot about the historic precedent for design and printing in our new office space. Over time, different businesses have occupied spaces in our building, but the most significant being the Bates Jackson Engraving Company. With our company being involved in graphic […]
There is no better way to create an immersive experience than with exhibit design or environmental graphics. These large-scale projects come together with a great amount of research and planning from our team. Taking time to understand the background story or company message is always the first step in our proven Exhibit Design Process, developed […]