Entries by Mark Wisz

Hierarchy Can Create a Better Web Experience

A successful website design is not only visually interesting but has well-organized content. Our role as the designer is to employ various tools of hierarchy to create a “path” for the viewer to follow, making sure they receive information in a logical order with an emphasis on what you’ve deemed most important.

Making The Pitch

When Otherwisz Creative designs a logo and brand identity for a client, a lot of time and thought goes into the project. We take the time to research the company’s background, products and services, brand positioning (where they fit in the marketplace) and competition. Our design team gathers all this data and uses it to explore concepts […]