You don’t determine your brand — your customers do. We can help you pinpoint the best means to communicate it, whether you’re an established company or a new startup. Our team can formulate a brand strategy, along with a visual identity, that aligns your core messaging with your customers’ needs.
Brand Audit / Strategy & Positioning
The Brand Audit is a thorough evaluation of your brand identity performed through stakeholder questionnaires and interviews. Together, we will assess your business’ market positioning within its industry, then formulate a strategy that aligns all aspects of your visual footprint and messaging to cohesively promote your brand. The outcome is a detailed written assessment of your brand and an outlined strategy to act on.
Name & Tagline Development
Naming is the process of research, assessment, and development of a unique name for a company, service, or product. It is important to come up with a memorable name that is legally distinct and sets you apart from competitors. We take care to check if any potential names are already in use, especially within the same industry. Our process works to provide naming options that are appropriate and reflect your services and/or mission. We can create a name that’s distinctive, timeless, and scalable — a name that fits your brand and suits your needs moving forward.
We also help clients develop unique taglines to accompany their logo. A tagline can help reinforce your brand message and make it easier for customers to identify your business.
Go to our Work section to view some of OtherWisz Creative’s branding projects. Contact our Buffalo, NY studio today to see how we can improve your brand strategy and communications. Call us at 716-882-3803 or send an email.
