Blog Archives | Complete list of blog posts from OtherWisz Creative

SPEAKING IN PICTURES: How Different Illustrative Styles Convey Our Clients’ Brand Message

November 19, 2020/by Jimmy Scamacca

As the saying goes, “A picture is worth 1000 words.” For as long as design has existed, illustration has proved an excellent tool for conveying the meaning of supporting text. Not only do illustrations capture the attention of your viewers, but they also increase the retention of information and enable an easier understanding of written instructions or abstract/complex ideas. Sometimes illustrations are imaginative and playful, but often they are used as flexible assets to our design work, which can be adapted into a number of styles to communicate the value of your brand, products, and services to your customers.

Get Out and Vote! An OtherWisz Creative PSA

An animated header that says "Get Out and Vote!" The graphic shows a vote by mail and a vote in person

October 27, 2020/by Jimmy Scamacca

Early voting began this past weekend in New York State, and in the upcoming weeks Americans will continue to cast their ballots in the 2020 election. In the midst of a global pandemic we will vote to choose the leaders who will shape our future at the national level and local level. It is crucial for Americans to make their voices heard by making a plan to vote either by mail or in person.

Introducing OW|EN — OtherWisz Creative's Environmental Brand Design Division

October 8, 2020/by Jimmy Scamacca

OtherWisz Creative has always offered a full range of design services. As such, it is necessary for our team to continually adapt and grow to meet the needs of our clients. For instance, this summer we produced more video production work, animation, and package design to meet demand from our clients.

Over the past few months, our studio has emphasized our environmental branding and exhibit design work. This is because we see the continual evolution of our company lies in branding physical spaces, creating wayfinding signage systems, displays, and interior design. As a result, we are launching a new division of OtherWisz called OW|EN (check out our new website here!).

How Can OtherWisz Creative – a Certified Women-Owned Business Enterprise – Benefit Your Company?

September 11, 2020/by Angela Marini

We are excited to announce that OtherWisz Creative has been officially certified by both the City of Buffalo and Erie County as a Women-Owned Business Enterprise (WBE). As part of the directory of certified WBE’s, OtherWisz has greater access to businesses in need of our services within the city and county networks, opening us up to new opportunities. But enough about us – how can this benefit your company?

OtherWisz Helps Our Clients Brand & Market Events That Have Been Forced to Go Virtual

July 22, 2020/by Angela Marini

As a pandemic sweeps through the country, many events, concerts, and other large gatherings have been cancelled in order to adhere to health and safety guidelines. However, some organizations have found that hosting a virtual event is a good alternative to simply calling off their plans completely. Recently, OtherWisz has helped a few of our clients prepare event campaigns that will draw interest even without the benefit of a physical platform.

Commemorating 40 years of Barrett Industries with a custom designed coffee table book

June 12, 2020/by Jimmy Scamacca

Barrett Industries is a leader in providing innovative infrastructure solutions throughout the United States. In 2019, the company celebrated 40 years with the Colas Group. This milestone inspired the company to start an employee focused campaign called the “40 Weeks of Barrett.” To recognize the important contributions of their employees Barrett asked OtherWisz to design a commemorative coffee table book to give to their employees.

Is your website easy to find and optimized for search engines?

Search Engine Optimization, google search, how do you use seo, digital marketing

June 2, 2020/by Jimmy Scamacca

Taking into account the growing importance of online marketing, have you ever considered the efficiency of your website? Perhaps you haven’t, but there’s an entire discipline of digital marketing focused on improving website traffic and visibility, called Search Engine Optimization.

Helping Buffalo Businesses Run Using Digital Tools: Ecommerce and Social Media

Ecommerce web design, mobile icon, shopping cart, OtherWisz Creative

May 19, 2020/by Jimmy Scamacca

Many business are persisting during these uncertain times and we are helping them to adapt, continue operations, and reach their customers in ways they hadn’t previously. This often means enhancing a company’s digital strategy or giving their customers a safe way to purchase products online with limited personal contact. Here are some examples of how we have helped a couple of our clients— specialty sandwich shop, Joe’s Deli, and Buffalo’s only co-op garden market, Urban Roots – continue to provide their services in new ways.

Expanding our client’s reach: adapting design to suit content in multiple translations

The home brochure flat graphic shows the english design and its translation on the opposite side

April 28, 2020/by Jimmy Scamacca

In our recent campaign for HOME, we designed bus advertisements and a set of brochures to spread information about the organization’s services, tenant rights, and landlord guidelines. HOME’s mission is to serve Western New York through the advocacy and enforcement of fair housing laws, education, and the creation of housing opportunities. The organization works with people from diverse cultural backgrounds, so it was necessary for the brochures to be translated into five different languages for accessibility.

What's in a name: creating a brand identity for Rigidized's line of interior wall panels

April 17, 2020/by Jimmy Scamacca

In an effort to reach a new target audience, Rigidized Metals was looking to reposition their textured metal panels for interior applications with a new brand identity. Rigidized asked OtherWisz to come up with a name that would stand alone and appeal specifically to the interior market. Since interior products are used for different purposes than the exterior and industrial applications, it was determined that the mood of the new brand would be focused differently in order to stress the aesthetic appeal of the product line. With that in mind, we were looking to create a brand for their interior wall panels that is modern and complimentary to Rigidized’s other products: RigiGrip®, Contrarian Micro Textures, Vipertex®, etc.