Since OtherWisz Creative took up residence in the 1908 Gutman Building, we’ve learned a lot about the historic precedent for design and printing in our new office space. Over time, different businesses have occupied spaces in our building, but the most significant being the Bates Jackson Engraving Company. With our company being involved in graphic design, including managing the printing of our client’s jobs, we feel that we are still carrying the craftsman legacy started with Bates Jackson. After all, graphic arts is a clear descendant of the print craftsmen of the past.
There is no better way to create an immersive experience than with exhibit design or environmental graphics. These large-scale projects come together with a great amount of research and planning from our team. Taking time to understand the background story or company message is always the first step in our proven Exhibit Design Process, developed by Creative Director Jill Wisz, M.Arch., whose experience in interior design, architecture and museum exhibits informs decisions at every stage of production.
OtherWisz Creative prides itself on showing up for the community — from time to time, we offer our design services to help local non-profits and causes in need. Most recently we have donated our time to ¡Te Vemos! a fundraiser and supply drive, hosted at Prospect Park in Buffalo, NY, garnering local media coverage.
As time goes on and companies change, their brands grow and develop to represent those changes. Through our creative process at OtherWisz, we always return to our four key phrases as an anchor to the work we do: Ask Why, Look Closely, Learn How & Try More. Our methods are multifaceted, enriching, and at the end of the day, they are rewarding. Each one helps deliver our message: design is a process of unfolding — it happens over time and it can be transformational. As we reflect on the state of the OtherWisz Creative brand, the final phrase Try More comes back time and time again.
Over the past few months, we have been working to shake up our marketing strategy for Joe’s Deli. In the midst of dramatic changes in the Elmwood Village, our objective was to hype up their Elmwood Avenue location. Through the campaign, we sought to better connect with the people who support Joe’s Deli, along with the local community surrounding the area. Joe introduced Happy Hour, Saturday Brunch, and converted the back room into a game room to encourage local patrons to bring their friends and families together at Joe’s.
Located on Buffalo’s Westside, Urban Roots is a co-op gardening supply store that sells indigenous plants, heirloom vegetables, and gifts. Our relationship with Urban Roots began when the general manager, Patti Jablonski-Dopkin, started exploring options to market and grow their business. She came to OtherWisz hoping to gain a better understanding of their brand, so we introduced her to our Brand Audit & Marketing Strategy process.
Designing a company’s existing visual brand is always an exciting project. It gives our team the opportunity to direct how a company presents itself to the world, rewriting their unique visual language. Changing a company identity encompasses logo, colors, typography, tagline & messaging — these adjustments directly and subliminally communicate the company’s values and personality. This is not an easy task and it is one that comes with extensive research and a good amount of trust.
We play together. We win together. We lose together. We stay together.
It can be a challenge to create an installation that will only be seen by a limited audience. Most of the exhibit design, interior space or trade show/event design projects that OtherWisz Creative works on are designed for maximum exposure. We are hoping a lot of people will see it, enjoy it and talk about it!
The OtherWisz Creative team is working on an installation project for the Buffalo Sabres Alumni Room at the Key Bank Center in downtown Buffalo, New York. This post is the first part in a series of posts on our experience concepting, designing, building & installing this project in time for the 2017-18 NHL hockey season.
Successful website design is not only visually interesting but has well-organized content. Our role as the designer is to employ various tools of hierarchy to create a “path” for the viewer to follow, making sure they receive information in a logical order with an emphasis on what you’ve deemed most important.