Blog Archives | Complete list of blog posts from OtherWisz Creative

By Invitation Only: Crowd-pleasing event branding engages a professional audience

December 8, 2021/by otherwisz

Event branding is an important tool for communicating the details of your event to your target audience, enticing attendees with a preview of what to expect based on visuals and messaging. When the Buffalo Downtowners chapter of BNI – Business Networking International, the world’s largest referral networking organization – decided to throw an in-person Open House to help attract potential new members, OtherWisz Creative developed a visual brand and marketing collateral for the event that would appeal to local professionals and business owners.

Responsive Website Growth – Updating & Enhancing Your Website to Fit Changing Needs

November 17, 2021/by otherwisz

One of the advantages of creating a website to promote your company online is that it doesn’t have to stay the same. As a digital medium, your site is a powerful promotional tool that can be updated and changed at any time, without the need for reprints or physical production costs. From basic content edits to more involved functionality enhancements, OtherWisz Creative has helped several of our clients grow their websites over time to help improve SEO, traffic, sales, and overall usability.

Using Your Company’s Brand to Attract New Hires at Job Fairs

September 20, 2021/by otherwisz

For companies looking to hire, it has become increasingly hard to attract new talent. In addition to using online job postings and headhunting agencies, many companies also turn to job fairs and other traditional recruitment events. Like trade shows, these events often take place in a large open space – such as a convention center, hotel, school gym or auditorium – where multiple representatives from different companies pitch their business to job seekers. In the midst of this crowd, how does a company stand out?

Designing the new Erie Welding & Fabrication Website

Wisz Words, Design Blog, OtherWisz Creative, Buffalo NY

June 2, 2021/by otherwisz

ErieWeldFab.com is the new website for Erie Welding & Fabrication, a custom fabrication, design, and precision machining shop in Buffalo, NY. Designer and craftsman Ericc Jude Mott is the force behind the 10-year old metal shop, which lists metal welding and custom designs in wood and glass among its services. Past projects include heavy equipment repair and fabrication, custom furniture building, full kitchen renovation, custom handrails and driveway gates.

Branded coolers with custom vinyl wraps promote healthy eating habits throughout the City of Buffalo

March 10, 2021/by otherwisz

BlueCross BlueShield of Western New York and the Cornell Cooperative had a plan to promote healthy eating habits in Buffalo, NY with a branded coolers. This initiative helps address the city’s food deserts, areas that typically have limited access to affordable and nutritious food. Their campaign included donating brand-new stand-alone coolers for fresh produce to local corner stores. Wrapping the coolers in branded vinyl graphics would help draw attention to the easily accessible healthy offerings of fresh fruits and veggies. Of course, OtherWisz was able to help.

Building Better Brands: your guide to rebranding in a changing economy

February 17, 2021/by Mark Wisz

Brands must be able to pivot to best serve their target audience and evolve to meet their current needs. Rebranding has been a hot topic over the last few years, thanks to a greater overall appreciation of design. With the widespread use of smart devices, we are constantly interacting with others and projecting an image of who we are, what we believe and what we choose to support.

Whether your business has changed drastically over the last year or not, the rest of the world has, and that includes the needs of your customers. In the face of great change, we believe that it’s time to revisit the discussion of branding: what makes a strong brand and when the time is right for a rebrand.

Showing off the Greentop Forge on Broadway — Case Study Booklet

January 20, 2021/by Mark Wisz

During the summer of 2020, Greentop designed and installed the green roof for The Forge on Broadway apartments. Following the roof’s completion, Greentop owner David Lanfear asked OtherWisz Creative to help present this milestone project in a new way. The resulting case study booklet acts as a great example of Greentop’s high caliber work, helping communicate the quality of their product and expertise as the only small business capable of designing, sourcing, and installing green roofs in Western New York.

The 2021 State of Marketing Address: this year brings a greater focus on targeted content and touchless engagement

The animated header graphic for the state of marketing address helps engage users in the development of their marketing strategy in the new year

January 13, 2021/by Mark Wisz

As always, the new year calls for consideration toward how you will evolve your business marketing. Throughout 2020, out of a necessity, we saw a strong focus on virtual engagement across the board. With regard to the current state of the world, we can expect to see that trend continue, even if the threat of a global pandemic wanes. Luckily, there are a variety of touchless ways that you can enhance your marketing and continue to engage with your audience online . In this blog we will discuss examples of digital marketing to help you reach, maintain, and even grow, your audience. These essential components should be included in everyone’s marketing strategy complementing the more traditional forms of outreach.

Digital Event Marketing Success Story: The Krampus Holiday Bazaar

December 16, 2020/by Mark Wisz

Always looking for a fun challenge, this season brought plenty of opportunity for engaging design from our friends at Revolution Gallery in Buffalo, NY. On December 11th, Revolution Gallery hosted the Krampus Holiday Bazaar and Flash Gallery to help support local artists and create some magic and excitement for the holiday season. With submissions from talented artists and a small army of devotees to spread the word over social media, Maria Pabico LaRontonda curated Gruss Vom Krampus in just four days. Despite being planned in a short period of time, the socially-distanced, alternative holiday shopping event was an immense success thanks to the support from the OtherWisz Creative design team.

Your digital marketing strategy depends on a robust website to reach your customers

Illustrated header graphic with digitally collaged elements showing a laptop on a table with a website pulled up. The mug says, "Design is a team sport," which is otherwisz's motto

December 16, 2020/by otherwisz

Having an informative and content rich website is key to a business’ ability to thrive, especially in today’s market. While companies should always be mindful of their presence online, the current need for remote over physical interaction has made it crucial to have a well-built website to encourage brand awareness, facilitate transactions, and create a positive customer experience.