For companies looking to hire, it has become increasingly hard to attract new talent. In addition to using online job postings and headhunting agencies, many companies also turn to job fairs and other traditional recruitment events. Like trade shows, these events often take place in a large open space – such as a convention center, hotel, school gym or auditorium – where multiple representatives from different companies pitch their business to job seekers. In the midst of this crowd, how does a company stand out?
ErieWeldFab.com is the new website for Erie Welding & Fabrication, a custom fabrication, design, and precision machining shop in Buffalo, NY. Designer and craftsman Ericc Jude Mott is the force behind the 10-year old metal shop, which lists metal welding and custom designs in wood and glass among its services. Past projects include heavy equipment repair and fabrication, custom furniture building, full kitchen renovation, custom handrails and driveway gates.
BlueCross BlueShield of Western New York and the Cornell Cooperative had a plan to promote healthy eating habits in Buffalo, NY with a branded coolers. This initiative helps address the city’s food deserts, areas that typically have limited access to affordable and nutritious food. Their campaign included donating brand-new stand-alone coolers for fresh produce to local corner stores. Wrapping the coolers in branded vinyl graphics would help draw attention to the easily accessible healthy offerings of fresh fruits and veggies. Of course, OtherWisz was able to help.
Brands must be able to pivot to best serve their target audience and evolve to meet their current needs. Rebranding has been a hot topic over the last few years, thanks to a greater overall appreciation of design. With the widespread use of smart devices, we are constantly interacting with others and projecting an image of who we are, what we believe and what we choose to support.
Whether your business has changed drastically over the last year or not, the rest of the world has, and that includes the needs of your customers. In the face of great change, we believe that it’s time to revisit the discussion of branding: what makes a strong brand and when the time is right for a rebrand.
During the summer of 2020, Greentop designed and installed the green roof for The Forge on Broadway apartments. Following the roof’s completion, Greentop owner David Lanfear asked OtherWisz Creative to help present this milestone project in a new way. The resulting case study booklet acts as a great example of Greentop’s high caliber work, helping communicate the quality of their product and expertise as the only small business capable of designing, sourcing, and installing green roofs in Western New York.
As always, the new year calls for consideration toward how you will evolve your business marketing. Throughout 2020, out of a necessity, we saw a strong focus on virtual engagement across the board. With regard to the current state of the world, we can expect to see that trend continue, even if the threat of a global pandemic wanes. Luckily, there are a variety of touchless ways that you can enhance your marketing and continue to engage with your audience online . In this blog we will discuss examples of digital marketing to help you reach, maintain, and even grow, your audience. These essential components should be included in everyone’s marketing strategy complementing the more traditional forms of outreach.
Always looking for a fun challenge, this season brought plenty of opportunity for engaging design from our friends at Revolution Gallery in Buffalo, NY. On December 11th, Revolution Gallery hosted the Krampus Holiday Bazaar and Flash Gallery to help support local artists and create some magic and excitement for the holiday season. With submissions from talented artists and a small army of devotees to spread the word over social media, Maria Pabico LaRontonda curated Gruss Vom Krampus in just four days. Despite being planned in a short period of time, the socially-distanced, alternative holiday shopping event was an immense success thanks to the support from the OtherWisz Creative design team.
Having an informative and content rich website is key to a business’ ability to thrive, especially in today’s market. While companies should always be mindful of their presence online, the current need for remote over physical interaction has made it crucial to have a well-built website to encourage brand awareness, facilitate transactions, and create a positive customer experience.
Recently, Barrett Industries was looking to give their signature ambassador van a new look with the help of a custom vehicle wrap. We had previously worked with Barrett on creating branded stationery, an email signature and a robust employee website. Our work culminated in the production of the Barrett Industries 40th anniversary book, for which we both designed the book’s layout and produced its content (based on client-supplied information) while carefully managing the project’s production on an expedited timeline. After the “40 Weeks of Barrett” event came to a close, the client asked us to refresh their ambassador van with a new wrap based on the visual identity we had previously developed for the Barrett brand.
As the saying goes, “A picture is worth 1000 words.” For as long as design has existed, illustration has proved an excellent tool for conveying the meaning of supporting text. Not only do illustrations capture the attention of your viewers, but they also increase the retention of information and enable an easier understanding of written instructions or abstract/complex ideas. Sometimes illustrations are imaginative and playful, but often they are used as flexible assets to our design work, which can be adapted into a number of styles to communicate the value of your brand, products, and services to your customers.