Brands must be able to pivot to best serve their target audience and evolve to meet their current needs. Rebranding has been a hot topic over the last few years, thanks to a greater overall appreciation of design. With the widespread use of smart devices, we are constantly interacting with others and projecting an image of who we are, what we believe and what we choose to support.
Whether your business has changed drastically over the last year or not, the rest of the world has, and that includes the needs of your customers. In the face of great change, we believe that it’s time to revisit the discussion of branding: what makes a strong brand and when the time is right for a rebrand.