Brands must be able to pivot to best serve their target audience and evolve to meet their current needs. Rebranding has been a hot topic over the last few years, thanks to a greater overall appreciation of design. With the widespread use of smart devices, we are constantly interacting with others and projecting an image of who we are, what we believe and what we choose to support.

Whether your business has changed drastically over the last year or not, the rest of the world has, and that includes the needs of your customers. In the face of great change, we believe that it’s time to revisit the discussion of branding: what makes a strong brand and when the time is right for a rebrand.

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As always, the new year calls for consideration toward how you will evolve your business marketing. Throughout 2020, out of a necessity, we saw a strong focus on virtual engagement across the board. With regard to the current state of the world, we can expect to see that trend continue, even if the threat of a global pandemic wanes. Luckily, there are a variety of touchless ways that you can enhance your marketing and continue to engage with your audience online . In this blog we will discuss examples of digital marketing to help you reach, maintain, and even grow, your audience. These essential components should be included in everyone’s marketing strategy complementing the more traditional forms of outreach.

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Having an informative and content rich website is key to a business’ ability to thrive, especially in today’s market. While companies should always be mindful of their presence online, the current need for remote over physical interaction has made it crucial to have a well-built website to encourage brand awareness, facilitate transactions, and create a positive customer experience.

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As the saying goes, “A picture is worth 1000 words.” For as long as design has existed, illustration has proved an excellent tool for conveying the meaning of supporting text. Not only do illustrations capture the attention of your viewers, but they also increase the retention of information and enable an easier understanding of written instructions or abstract/complex ideas. Sometimes illustrations are imaginative and playful, but often they are used as flexible assets to our design work, which can be adapted into a number of styles to communicate the value of your brand, products, and services to your customers.

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OtherWisz Creative has always offered a full range of design services. As such, it is necessary for our team to continually adapt and grow to meet the needs of our clients. For instance, this summer we produced more video production work, animation, and package design to meet demand from our clients.

Over the past few months, our studio has emphasized our environmental branding and exhibit design work. This is because we see the continual evolution of our company lies in branding physical spaces, creating wayfinding signage systems, displays, and interior design. As a result, we are launching a new division of OtherWisz called OW|EN (check out our new website here!).

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