Stand out with a logo and visual identity system that expresses your unique brand and supports your company’s values. From boutique firms to global corporations, a logo is often the first impression people have of a company — so make it memorable. A custom, well-executed logo design distinguishes you from your competition and delivers instant brand recognition to potential customers.
Logo Design or Logo Refresh
Whether you need a new logo designed from scratch or a refresh to an existing brand, Buffalo’s OtherWisz Creative can help. Logo design starts with getting to know your company and its core messaging. Our goal is to create a strong visual foundation specific to your brand that represents what your organization stands for.
Our process consists of several rounds of review and edits until we have fine-tuned our concepts into the perfect logo. When completed, you will receive a full set of logo artwork files in a selection of formats and color profiles, for both print and digital use.
Visual Brand Development
A visual identity system is a set of graphic elements that work together to create a specific aesthetic. Consistent use of these visual elements in combination with your logomark or wordmark communicates your business’ message; this forms the basis by which your audience will identify your brand.
A complete visual identity may include alternate versions of your main logo for various media applications, an accompanying color palette, and a typographic system to complement your logo. Your visual branding can often include other graphic elements, icons, or recommended photo styles as well.
Developing Your Brand’s Rule Book
After completion of the logo or visual identity, we can create a Brand Standards Manual upon request. Often called a Brand Guide, this document provides a set of guidelines and usage rules that, when followed, maintains brand continuity across multiple marketing channels. This helps to ensure a cohesive message and strengthens your brand presence.
In a saturated market, a professional logo design by OtherWisz Creative can help your business stand out in the crowd. Go to our Work section to view some of our logo and visual identity projects.
Contact us today to see how you can better reach your customers with a new or refreshed logo. Call us at 716-882-3803 or send an email.
