OtherWisz Creative Develops New Visual Branding For Non-Profit Pinnacle Community Services

Pinnacle Community Services, Family and Childrens Services, Niagara Falls, NY, Lockport, Otherwisz Creative, Logo, identity design, stationery, branding

OtherWisz Creative Develops New Visual Branding For Non-Profit Pinnacle Community Services

Buffalo, NY – OtherWisz Creative Corporation principals Mark and Jill Wisz have announced their full-service creative studio has designed a new logo and developed the accompanying visual brand for Niagara Falls, NY’s Pinnacle Community Services, a private, non-profit family service agency. The project includes new stationery and an updated website for the organization formerly known as Niagara Family and Children’s Services.

A Niagara Falls and Lockport resource for helping those in need, this 120-year-old nonprofit organization determined it was time to change their name and update their visual brand to broaden the scope of their target audience. “After undergoing a naming strategy, Pinnacle came to OtherWisz Creative to help build a visual brand that fit their new name and could reinforce their message in a meaningful way,” added OtherWisz Creative owner and designer Mark Wisz.

“The OtherWisz team were professional, attentive, thorough, and really in tune with what we hoped to accomplish as an organization. They guided us through the process, and were empathetic and responsive to the importance of making sure the logo, and all that it represented for us, would be something that would move us forward in our mission,” added Karrie Gebhardt, Vice President of Development & Communications at Pinnacle, “We are thrilled with our new brand, and regularly receive compliments on the new logo and materials.”

Pinnacle Community Services is a private, non-profit family service agency, that has been helping people in the Niagara community since 1895. The strength of Pinnacle Community Services is their network of inter-related and complimentary services, reaching people at every age and every stage of life. With offices in Niagara Falls and Lockport, they impact the lives of children, adults, and families in communities across Niagara County on a daily basis.

Founded in 2000, OtherWisz Creative is a Buffalo, NY-based award winning multidisciplinary studio specializing in brand identity, exhibits, website design and marketing services. Clients include Boston Valley Terra Cotta, Benson Industries, Pegula Sports & Entertainment, Urban Roots, Jack Hunt Coin Broker, Rigidized Metals, and the University at Buffalo School of Management. The studio, run by husband and wife designer team Mark & Jill Wisz, recently relocated to downtown Buffalo.