A fitting logo for an architectural workshop
The ACAW logo is particularly unique, as the system presents a shifting typeface that changes into variable configurations. This stresses the connection between the letterforms and acknowledges the modularity of the product, reinforcing the tension that is a key feature of assemblies. Thus, the ACAW logo becomes an assemblage itself, growing and expanding within the structure of its components – a building identity.
Creating a full branding and marketing package in record time
With a very aggressive deadline, OtherWisz expedited the development of the ACAW marketing campaign; assisting with the naming of the event, designing and developing the visual identity, creating an email blast template, and building a website in four weeks. The robust, mobile-responsive website gives participants, sponsors, and press the workshop synopsis and outlines the daily itinerary, venues, and events. Additional marketing services included event signage, promotional items and a press release that garnered the event national and international recognition.
With the promotion of the ACAW workshop — now an annual event held every August — Boston Valley Terra Cotta has reinforced the company’s image as innovative experts in the manufacturing of architectural ceramics. Requests for factory visits from high-profile architects and facade engineers have increased, as well as RFQs that result in new custom-designed terra cotta facade projects.
Services
- Event Signage
- Promotional Materials
- Social Media Marketing
- Video Production
- Brand Development
- Logo Design
- Website Design
