Barrett Industries — an American provider of infrastructure solutions — is celebrating 40 years with the Colas Group. OtherWisz Creative designed brand materials for the 40 Weeks of Barrett campaign, including an employee website, stationery set, email template and email signature to unite the different branches of the company. After producing the materials that would be the foundation of Barrett’s 40 year campaign, OtherWisz designed a large photo book that uses the wealth of photos from over the years to celebrate the company’s growth.
Since 1979, Barrett Industries has expanded to include several other construction companies, all working together to provide an array of road construction services to the eastern United States. This internal marketing push aimed to bridge the gaps between the different companies under the broader Barrett Industries umbrella. Since the company had established some existing brand standards, OtherWisz Creative took care to complement this foundation and created new brand materials that strengthen the overall company identity.
Website design shares important data with employees
The easy-to-use, custom-designed website encourages an open dialogue between the company and its employees, listing important safety information: data sheets and safety contacts. During the 40 Weeks of Barrett, informative videos were posted to highlight the various aspects of the business, company employees, and other relevant subjects.
Visual branding that unites four companies
The Barrett stationery set includes business cards, letterheads, and envelope design. OtherWisz designed the brand collateral using the established Barrett Industries logo and color palette. The logo was combined in a graphic lock-up with four company division colors to represent the unity within Barrett Industries business units. This motif is a consistent element throughout the identity system, translating to the letterhead and envelope designs.
A full stationery package solidifies Barrett’s brand, digitally and in print
OtherWisz designed six different card styles for Barrett, each featuring high contrast, black and white images to represent stages of their production cycle. For a faster networking experience, each card includes a unique QR code. This interactive aspect uploads contact information directly into an address book with a quick snapshot, facilitating the connection between business associates.
The email template and signature help strengthen Barrett Industries brand identity both internally and externally. With the 40 Weeks of Barrett event in mind, the email template was designed for in-house management; information can be easily swapped out to meet any content needs throughout the company’s extended celebration. The email blasts are intended to engage employees and boost company morale. Each week, emails are delivered with a different theme and topic. The email signature was developed to reflect the company stationery, so the Barrett brand is consistently and clearly presented each time an email is sent.
Designing the Barrett Industries anniversary book
The Barrett anniversary book is a retrospective that honors the employees that are the reason for their success. The contents of the book details the growth of the company and their subsidiaries in the United States over the past 40 years. OtherWisz carefully managed this project to make sure it was completed in its expedited timeframe, accommodating for the layout of the book, selection and editing of images, copywriting and editing. The 10”x10” coffee table book is full of old photos, stories from the company’s history and infographics that show the progress of the company through each decade. The book was designed to take viewers through the history of the company and show how Barrett Industries exemplifies the mission of their 40th anniversary campaign, “It starts with us.”
Custom vinyl wrap takes the client’s message on the road
Following the 40 Weeks of Barrett, our client wanted to refresh their signature ambassador van with a new vehicle wrap. Designed to make an immediate impression for viewers, the van wrap promotes the company’s brand message while on the road, “We build the roads you travel.” The custom-designed vehicle wrap required OtherWisz designers to create an inspiring and approachable visual based on Barrett’s established brand elements that translates well from 2d design to the 3d object, requiring careful consideration for the graphics on each side of the van.
- Website Design
- Brand Development
- Logo Design
- Email Marketing
- Book Design
- 19 Elm Street
Buffalo, NY 14203