Barrett Industries — an American provider of infrastructure solutions — is celebrating 40 years with the Colas Group. OtherWisz Creative designed brand materials for the 40 Weeks of Barrett campaign, including an employee website, stationery set, email template and email signature to unite the different branches of the company.
Since 1979, Barrett Industries has expanded to include several other construction companies, all working together to provide an array of road construction services to the eastern United States. This internal marketing push aimed to bridge the gaps between the different companies under the broader Barrett Industries umbrella. Since the company had established some existing brand standards, OtherWisz Creative took care to complement this foundation and created new brand materials that strengthen the overall company identity.
Website design shares important data with employees
The easy-to-use, custom-designed website encourages an open dialogue between the company and its employees, listing important safety information: data sheets and safety contacts. During the 40 Weeks of Barrett, informative videos were posted to highlight the various aspects of the business, company employees, and other relevant subjects.
Visual branding that unites four companies
The Barrett stationery set includes business cards, letterheads, and envelope design. OtherWisz designed the brand collateral using the established Barrett Industries logo and color palette. The logo was combined in a graphic lock-up with four company division colors to represent the unity within Barrett Industries business units. This motif is a consistent element throughout the identity system, translating to the letterhead and envelope designs.
A full stationery package solidifies Barrett’s brand, digitally and in print
OtherWisz designed six different card styles for Barrett, each featuring high contrast, black and white images to represent stages of their production cycle. For a faster networking experience, each card includes a unique QR code. This interactive aspect uploads contact information directly into an address book with a quick snapshot, facilitating the connection between business associates.
The email template and signature help strengthen Barrett Industries brand identity both internally and externally. With the 40 Weeks of Barrett event in mind, the email template was designed for in-house management; information can be easily swapped out to meet any content needs throughout the company’s extended celebration. The email blasts are intended to engage employees and boost company morale. Each week, emails are delivered with a different theme and topic. The email signature was developed to reflect the company stationery, so the Barrett brand is consistently and clearly presented each time an email is sent.