Buffalo Federation of Neighborhood Centers
The Buffalo Federation of Neighborhood Centers (BFNC) initially came to OtherWisz for logo design services, first to accompany the launch of a new housing project, and then for a redesign of the organization’s logo, as the previous version hadn’t been updated for many years. The BFNC has provided comprehensive human services to the community since 1893, to help ease the burden of Buffalo residents living in low-income and disadvantaged areas.
Logo suite for an optimistic community
OtherWisz developed a logo for the BFNC’s newest revitalization enterprise in the east side of Buffalo, the Westminster Commons senior apartments. We sought to channel the positivity and excitement generated by the opening of this new housing opportunity into the identity design, to create an inspiring brand for the client. The Westminster logo depicts a road leading to a group of houses backed by a radiating sun, each detail selected to capture a strong sense of neighborly unity and optimism. To retain brand consistency, the colors used in the logo were derived from the BFNC logo’s complimentary purple and yellow palette.
For the eventual redesign of the BFNC logo, our goal was to convey how their services improve quality of life for people of all ages. The logo is an updated and refined version of the original, which preserves the brand equity the BFNC has built over the last century. Two abstract figures shown arm-in-arm represent the organization’s promise to guide each client on their personal journey with individualized support. The rising sun anticipates a bright future ahead, fueled by a desire to keep moving forward with respect to the legacy of the past.
Mural design honors a century of service
OtherWisz also had the opportunity to create a mural package for newly renovated office space within the historic Westminster Community House, the precursor to the BFNC that provided a safe haven for diverse immigrant communities throughout the 20th century. The mural uses the hallway’s 3 adjacent walls to establish a triptych – the large center panel includes a timeline of important events in the BFNC’s history, to help visitors learn how the modern organization came to be. Enlarged vintage photographs provided by the client show the evolution of the BFNC over time – these are paired with square and triangular block patterns to evoke the ‘cultural quilt’ that is the Buffalo community.
The new wall mural in the Westminster House office space not only adds visual interest, but serves to introduce visitors to the history of the building and the BFNC’s community-based values. By acknowledging the past, ‘enriching lives’, and ‘unlocking potential’, the BFNC will lead the way by ‘reimagining community’ in the years to come.
- Logo Design
- Brand Manual
- Research & Evaluation
- Wall Mural Design
- Installation Management
- 19 Elm Street
Buffalo, NY 14203