Sustainably Rooted

We began with a comprehensive discovery phase. We delved deep into understanding the client’s business, their products, their staff priorities, and the unique value they bring to the market. Their range of products caters to various industries and customers, from construction to DIY. 

OtherWisz created a website that underscores their dedication to transparency and responsibility. Through clear, accessible information about their products and practices, the new site instills confidence in their customers and stakeholders. Sustainability is at the heart of Collins’ operations. Our team created sections of the website to vividly illustrate their commitment to stewarding resilient forests and supporting the surrounding communities through land use, recreation, and foundation support.

Collins Wood, Certified Hardwood and Softwood Lumber, Website Redesign, Web Development, Before & After

Navigating Legacy and Innovation

With roots dating back to 1855, Collins has a rich history of family-held and operated business practices. The redesigned website features a dedicated timeline that celebrates their legacy while emphasizing their forward-thinking approach to long-term stability and growth. The website is designed to be user-friendly, ensuring that visitors can easily navigate through product offerings, company values, and sustainability initiatives. A modern, responsive design ensures a seamless experience across all devices, making it easier for customers to connect with the company.

TruWood Siding and Trim, Sustainable, Durable Trim and Siding, Website Redesign, Web Development

An Authentic View

High-quality images of the forests, lumber products and personnel were taken during numerous on-location photoshoots to give the sites an authentic, first-hand view of what Collins has to offer. We designed visually appealing product pages that effectively showcase the company’s diverse range of wood products.

Employee safety and well-being are important to Collins. We included a new Careers page that highlights their commitment to a safe and rewarding work environment. Easy to read icons were developed and testimonials from employees provide a personal touch, illustrating the company’s supportive culture and benefits.

User-Centric Design

In addition to the Collins website, a separate website was developed for TruWood® Siding & Trim, their most popular product line. This site now aligns with the Collins brand and navigation between the two sites ensures continuity and recognition. Notably, the OtherWisz team created a step-by-step manufacturing process illustration to clearly demonstrate how TruWood® products are sustainably made. Best practices in SEO were implemented for both websites to enhance visibility and attract a wider audience, ensuring that the company remains competitive in the digital landscape.

At OtherWisz, we are committed to creating digital solutions that drive success and growth for our clients. If you’re ready to transform your online presence, contact us today and let’s build something great together.


  • Website Redesign
  • Custom Illustration
  • Photography
TruWood Siding and Trim, Sustainable, Durable Trim and Siding, Website Redesign, Web Development, Our Process