OtherWisz Creative designed both the Arthur Paul’s Authentic New York Desserts brand and the Sweet Marie’s brand, including name development and the logos that are displayed on product packaging. The AP logo, in its classic design, contrasts nicely with the more fun and whimsical Sweet Marie’s culinary logo, named after one of the founder’s children.
To help market the Arthur Paul’s brand at national food shows, we also developed a set of marketing materials including a brochure and pocket folder visually highlighted by photos of slices of cheesecakes flavors. The marketing paid off- before they even began to promote the AP brand, a major chain discovered them and purchased the brand outright.
OtherWisz Creative has also assisted CAS in custom package design and development.
Services
- Brand Development
- Product Naming
- Logo Design
- Copywriting
- Promotional Materials
- Photography
