Creating an identity that illustrates their products and services
EmpireEMCO’s identity was in need of a refresh to better represent and realign the company’s brand with its current offering of innovative packaging solutions. OtherWisz Creative initiated a brand audit to evaluate the core message and marketing goals of this international packaging company.
EmpireEMCO manufactures a variety of packaging solutions – glass and plastic bottles, custom molds and plastic injection molding – while also keeping an eye toward problem solving with unique results. While the former logo was an ambiguous representation of the company’s products, the client expressed a desire to retain the shapes of bottles in their mark. As a result, the OtherWisz team developed a set of custom-illustrated, easily identifiable bottle silhouettes that highlighted the variety and customization of their products.
A bright color scheme, further enhanced with the translucent overlapping forms, gave this mark a dynamic fluidity that expressed the flexibility and creativity of EmpireEMCO’s work. The word mark shifted from a dated serif font to more distinct sans-serif typefaces, creating a modern visual identity. Further promoting EMCO’s identity as solutions-focused industry innovators, a new tagline, “Forming Solutions. Shaping Innovation.” was fitted neatly beneath the logo.
