A logo derived from nature

With a handful of projects and a company name, David came to OtherWisz Creative looking to brand and promote his green roof business in a way that would help to educate his residential audience. Inspired by natural forms, the logo suggests a succulent plant, popular in green roof design. The graphic is paired with a modern, sans-serif font rendered in shades of green, promoting the tagline “Beyond Sustainability,” which promises the additional benefits a garden roof can bring to your home. The logo mark was featured prominently on the back of Greentop’s business cards, creating a striking first impression.

Business card design, landscaping, green, plants

Promoting Greentop online

A new business venture needs a way to reach potential customers to increase awareness of their products and services. As a startup business with a close eye on its budget, Greentop focused on internet promotion. At the time of the company’s inception, green roof services were not a common feature for residential homes. OtherWisz created an information-rich website to capture the interest of potential customers researching sustainable building solutions online. The website design included colorful photos of past projects with detailed information on the benefits of roof top gardens, plus easily accessible contact information.

Working with OtherWisz Creative, David was able to launch his start-up brand within a modest budget.

Logo design, branding, landscaping, green, plants