A logo derived from nature

With a handful of projects and a company name, David came to OtherWisz Creative looking to brand and promote his green roof business in a way that would help to educate his residential audience. Inspired by natural forms, the logo suggests a succulent plant, popular in green roof design. The graphic is paired with a modern, sans-serif font rendered in shades of green, promoting the tagline “Beyond Sustainability,” which promises the additional benefits a garden roof can bring to your home. The logo mark was featured prominently on the back of Greentop’s business cards, creating a striking first impression.

Business card design, landscaping, green, plants

Customized vinyl stickers are great for promo

While working on the Forge on Broadway’s green roof, Greentop was looking for a convenient way to identify their workers and get their company name out into the world. Our solution was to create vinyl stickers with a custom die-cut that could be applied just about anywhere, helping to easily identify who was a part of their crew.  Not only are stickers easy and engaging touchpoints for a company, they are also an affordable method to promote your brand.

Promoting Greentop online

A new business venture needs a way to reach potential customers to increase awareness of their products and services. As a startup business with a close eye on its budget, Greentop focused on internet promotion. At the time of the company’s inception, green roof services were not a common feature for residential homes. OtherWisz created an information-rich website to capture the interest of potential customers researching sustainable building solutions online. The web design included colorful photos of past projects with detailed information on the benefits of roof top gardens, plus easily accessible contact information.

Working with OtherWisz Creative, David was able to launch his start-up brand within a modest budget.

Logo design, branding, landscaping, green, plants