Law firm’s logo strikes a balance between formal and friendly

OtherWisz Creative’s solution for the logo was a typographic treatment, using a serif typeface with slightly enlarged initials to give the word mark – the names of the firm’s two partners – grounded strength. However, employing all lowercase letters in the name helps reflect the approachability of a firm that is heavily involved in community service and charity work.

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The partner’s lowercase initials became a striking graphic element, implemented as a watermark on the cards, letterhead, and envelopes. The company’s business cards are sharply printed in two-colors on a heavy, premium card stock, making each attorney’s card a memorable first impression.

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