Improved navigation and illustrations help users find what they need

Accessibility was central to the website design process, taking into consideration brand messaging for people with different levels of English comprehension. Recognizing the audiences that LNYBN reaches, the website uses descriptive imagery to communicate their message and uses color as a wayfinding tool, guiding users to where they need to go.

Non-Profit Website Design, Mobile Responsive, LNYBN, Literacy

The non-profit website design and online brand presents a fun and engaging visual language; playful illustrations are bright, colorful, and spark the imagination of the viewer. These visuals add a level of depth to their brand and speak to their mission, simultaneously navigating the issue of anonymity of their students and communicating the services they offer.

A colorful illustration for the Literacy New York Buffalo Niagara Non-Profit Website, showing a woman standing in front of a life-size open book that is opening to another world

The color palette was built upon the established brand of Literacy Buffalo and guides users to the sections that they would need to find. In total, there are three different audiences that needed to be addressed in the site’s organization: volunteers, students and donors. In order to best communicate across different audiences, the navigation is presented immediately on the website. The buttons intended for students are color coded and use plain language to bring people where they need to go for an easy, navigable user experience.


  • Website Design
  • Search Engine Optimization (SEO)
  • Brand Development
  • Illustration
Web Graphics, Infographics, Illustration, Statistics, Non-profit website