Literacy NY Buffalo-Niagara Website
Literacy New York Buffalo-Niagara is a non-profit organization that provides free and accessible literacy tutoring services to adults in Erie and Niagara County. Over the years OtherWisz has donated our services for their annual fundraiser, providing branding and marketing collateral to reach different audiences. In an effort to improve their marketing strategy and increase visibility, OtherWisz Creative redesigned their website to build a strong online presence and solidify their brand.
The Literacy Buffalo website is a useful resource for students, tutors, and donors to learn more about the organization and how to get involved. Since non-profits usually work with limited resources, the website was designed for longevity: updates are easy to make and information is carefully sorted in the most streamlined way possible.
Improved navigation and illustrations help users find what they need
Accessibility was central to the web design process, taking into consideration brand messaging for people with different levels of English comprehension. Recognizing the audiences that LNYBN reaches, the website uses descriptive imagery to communicate their message and uses color as a wayfinding tool, guiding users to where they need to go.
The online brand presents a fun and engaging visual language; playful illustrations are bright, colorful, and spark the imagination of the viewer. These visuals add a level of depth to their brand and speak to their mission, simultaneously navigating the issue of anonymity of their students and communicating the services they offer.
The color palette was built upon the established brand of Literacy Buffalo and guides users to the sections that they would need to find. In total, there are three different audiences that needed to be addressed in the site’s organization: volunteers, students and donors. In order to best communicate across different audiences, the navigation is presented immediately on the website. The buttons intended for students are color coded and use plain language to bring people where they need to go for an easy, navigable user experience.