Founded by Sergio Neglia, The Neglia Conservatory of Ballet has been nurturing dancers of all ages and abilities since 1994. The studio offers exceptional classical ballet training that features small class sizes, personalized attention, dedicated instructors, and ample performance opportunities.
When Neglia came to OtherWisz, the ballet studio had long outgrown their original website. They wanted to offer not only a better visual representation of their programs and facilities, but provide an improved experience for their website visitors. Equally as important, Neglia wanted to make their job easier from an administrative standpoint by having the ability to quickly update their own content, which was a difficult task on the old site.
Updated website design delivers a rave-worthy performance
The new and improved Neglia Ballet website is a content-rich, user-friendly marketing tool. Presented with dramatic photos and video clips that capture the fluid movement of ballet, a visitor can gain a greater understanding of what this world-renowned studio offers. A reorganization of the navigation now gives users quick access to information on Neglia’s programs and performances; a calendar of upcoming events and auditions; helpful FAQs and blog posts; as well as direct links to class registration and donation pages. The new page layouts include testimonials, large visual ‘buttons’ that showcase Neglia’s main class levels, and dynamic images and content balanced in an easy-to read format, all optimized for larger desktop computers, laptops and mobile devices.
Encore includes a digital and environmental marketing campaign
After conducting such a deep exploration of Neglia’s brand, audience, and competitors – which is standard part of the OtherWisz website design and development process – it made sense for the studio to further enlist the help of our team for their upcoming marketing. In planning a marketing campaign for Fall 2021 and Summer 2022 enrollment, we again met with Neglia to discuss their past marketing efforts – messaging and media channels – as well as strategic ideas and preliminary ad concepts.
Our goal was to promote classes with ads targeted toward children and their parents, aiming to increase Neglia’s youth enrollment. A photoshoot was arranged to capture imagery that tells the story of both the beautiful open studio space, and the connection made between young students and their instructors. Our copywriting team developed headlines and copy that supports this relationship as depicted in the photos, presenting Neglia as a builder of confidence, imagination and independence – all aspects that are part of the studio’s program, which reaches beyond simply learning to dance.
- Website Design & Development
- Social Media Marketing
- Bus Shelter Ad Design
The ensuing campaign consisted of large bus shelter advertisements, shareable social media images and targeted ad posts (both static and animated), and a Google AdWords campaign. All of these digital marketing efforts were designed to work together to help build this year’s enrollment numbers, as well as grow a continuing student base.