A new logo that reaches the community
Pinnacle was looking for a brand that would reinforce their message in a meaningful way. The scope of this project included a new logo, an updated tagline, stationery, and a website update complete with new brand colors and typography. This rebrand broadens the scope of their target audience to better reflect their mission of changing lives: empowering people to meet their goals ¬working Side by Side, Step by Step.
The new Pinnacle logo is a natural transition from their old mark. This helps to avoid any confusion that can accompany a drastic name change. Similar to the original logomark, the new identity depicts a group of people symbolizing the solidarity that Pinnacle provides their clients. The wordmark is rendered in a strong, yet friendly serif typeface and the subtitle “Community Services” is set in a light sans serif that becomes the base of the logo, supporting the message that the community is an integral part of Pinnacle’s success.
Warming up Pinnacle’s brand colors
The development of a new color scheme distinguishes the Pinnacle brand from their competitors and breaks the organization out of their existing cool palette of blue-green tones. The main logo color is a strong blue, supported by orange-crimson and goldenrod. This pairing provides solidity without losing the warmth that is ever-present in their approach to care work. From there, the OtherWisz team developed stationery and updated the organization’s existing web design with the Pinnacle logo and new color scheme.
An informative trifold brochure design and line cards set unites Pinnacle’s services with a fresh look
Following the development of their new brand, Pinnacle needed an updated services brochure design that unified their different branches using the new brand aesthetics. With new brand colors, typefaces, images and graphics, the new brochure set provides a comprehensive overview of the organization and their offerings to the community.
The new marketing materials consists of a main brochure and a set of line cards that utilize the brand colors to differentiate the type of services they offer: Care Management is blue, Parenting is orange, Youth Services is yellow, and Domestic Violence Services is purple. The linecards are clean and consistent using a hierarchical approach to typographic design, new photos and the graphic motif of a wave. Each line card matches the next with a consistent layout within the overarching trifold brochure.
