Rigidized Metals is the inventor of the deep texturing process. Their products provide a combination of superior function and beauty, making it an ideal material that can be used for both interiors and exteriors. Lightweight and strong, Rigidized Metals provides high performance, durable and aesthetically appealing products for many applications.
OtherWisz has been working to give Rigidized the tools to improve their digital marketing effort with informative videos, a new website, naming strategy, and identity design services. Our recent work began with a brand audit to get a clear picture of what the company offers, gaining an understanding of their market through a series of questionnaires and interviews.
Digital Marketing is improved with the addition of a set of informative videos
With a more complete understanding of Rigidized, we were able to produce and direct a set of informative marketing videos. This project included a 3-minute corporate overview video and an accompanying set of 14 shorter videos highlighting Rigidized Metals’ services and products. The videos were created to expand the company’s presence online using engaging content that explains their history and the benefits of their products.
View all of the Rigidized videos on their YouTube channel: click here.
Read more about the video development and production process on the OW Blog.
A new website provides a streamlined customer experience
OtherWisz’s upgrade to the Rigidized website design establishes a manageable flow of information, that takes into consideration how visitors use the website. Establishing a clear system was one of the main goals of this redesign. With easier navigation, users can find Rigidized’s signature projects and products in addition to their full library of patterns. A new e-commerce sample ordering system lets clients search their gallery of products, sort and select sample swatches, and order online. The updated content on the website is targeted to improve organic search traffic and ranking, making it easier to find Rigidized products online. Since the new website was launched with upgraded SEO, the website’s ranking has increased significantly according to OtherWisz’s search engine optimization tools.
Creating an identity for a new line of interior wall panels
Rigidized was looking to market their interior wall panels as a separate product, so OtherWisz underwent an extensive process to develop a name that would compliment their brand architecture. After brainstorming, researching, and editing, we compiled a list of over 100 potential names that were then double-checked to ensure they were viable and without copyright.
In the end, the client selected the name TXTRWall, short for ‘texture wall’ in a modern, abbreviated form. After the naming process was finished, we developed a logo mark for the product – a wordmark that uses a stylized typographic treatment and custom adjustments to suggest a visualization of Rigidized patterns. In the deep texturing process, the roller creates an impression on the metal, so the unique ‘X’ of the wordmark represents a textured metal pattern of the TXTRWall product line.
Working with a client like Rigidized Metals, that has an inside marketing & sales team, shows how OtherWisz can compliment and enhance a company’s existing staff. While their inside people work on day-to-day needs, our team can help strategize and implement bigger picture projects, like the product naming, the video production project, digital marketing, and the website.