When the wedding catering business located in Delaware Park’s Marcy Casino first approached the Olmsted Park Organization about turning the facility into an upscale restaurant, the business’ owner needed to make a solid first impression. Already an OtherWisz Creative client — whom we worked with on the Liberty Hound and several other restaurant projects — they knew they could count on the creativity of our team to assist in the pitch. Working together, we developed the visual brand package for The Terrace, which set the tone for this new establishment.
A new wordmark reminds us of an elegant past
The Terrace restaurant overlooks Hoyt Lake in Buffalo’s Delaware Park. At the site of the 1901 Pan American Exposition, the location was quite a hotspot in Buffalo during the 20th century. After discussing several logo options with the client, we settled on a simple, yet elegant wordmark design based on a vintage typeface that hearkens back to that bygone era. The accompanying visual palette consists of simple graphic embellishments pulled from vintage wooden typography. The brand’s color scheme reflects the lush natural surroundings of Hoyt Lake with cool grays, greens and a neutral cream.
When the logo was transferred to the outdoor signage, it was designed to look like it was hand-carved in wood to add to the venue’s historic vibe. Once inside the venue, visitors are greeted by a large 1920’s ‘Buffalo-man’ mural recreated from an antique Buffalo tourism postcard. Our team was able to enlarge a small 5 inch image into the large 6’ x 7′ wall graphic that was direct print on wallpaper-like material and installed on-site.
The website completes the venue launch
The website for The Terrace was launched just in time for the venue’s anticipated opening. With large photos of the craft cocktails and the food, the website gave interested patrons a glimpse of this new Buffalo spot before they even arrived. With easy-to-update event listings and menus, the staff at The Terrace currently maintain their own website to keep it up-to-date with seasonal specials.