A new wordmark reminds us of an elegant past

The Terrace restaurant overlooks Hoyt Lake in Buffalo’s Delaware Park. At the site of the 1901 Pan American Exposition, the location was quite a hotspot in Buffalo during the 20th century. After discussing several logo options with the client, we settled on a simple, yet elegant wordmark design based on a vintage typeface that hearkens back to that bygone era. The accompanying visual palette consists of simple graphic embellishments pulled from vintage wooden typography. The brand’s color scheme reflects the lush natural surroundings of Hoyt Lake with cool grays, greens and a neutral cream.

Restaurant Web Design, Brand package, Digital Menus, The Terrace

When the logo was transferred to the outdoor signage, it was designed to look like it was hand-carved in wood to add to the venue’s historic vibe. Once inside the venue, visitors are greeted by a large 1920’s ‘Buffalo-man’ mural recreated from an antique Buffalo tourism postcard. Our team was able to enlarge a small 5 inch image into the large 6’ x 7′ wall graphic that was direct print on wallpaper-like material and installed on-site.

Signage, Graphic Design, Brand Identity, Fabrication

The web design completes the venue launch

The website for The Terrace was launched just in time for the venue’s anticipated opening. With large photos of the craft cocktails and the food, the web design gave interested patrons a glimpse of this new Buffalo spot before they even arrived. With easy-to-update event listings and menus, the staff at The Terrace currently maintain their own website to keep it up-to-date with seasonal specials.


  • Logo Design
  • Research & Development
  • Web Design
  • Exterior Signage
  • Interior Signage
  • Brand Development
Web Design, Restaurant Branding, Vintage Style, Graphic Design