UNIVERSITY AT BUFFALO – SCHOOL OF NURSING
Websites are often used to market or sell products and services, but sometimes they are used in academic research to gather important information. Dr. Robin Lally, PhD, from the State University of New York at Buffalo, School of Nursing, created “CaringGuidance” to study the psychological adjustment of women who are newly diagnosed with breast cancer. OtherWisz Creative developed a custom website that was used as a patient-clinician communication tool to further her academic research.
The study focuses on the time period between diagnosis and the patient’s first appointment with their physician, wherein people usually turn to the internet looking for answers. Dr. Lally found there weren’t solid resources for mental help in regards to her subject, so she wanted to create a safe place for women and their families to easily access accurate information, as well as provide a forum for users to interact, share experiences and express their concerns.
Launching the CaringGuidance website
The CaringGuidance website is the primary tool in Dr. Lally’s study and was launched to a set of actual test patients. The site provides information about breast cancer, gathers data and encourages interaction among users. CaringGuidance provides reading materials, interviews, videos from patients, surveys, an interactive chat forum, and a list of additional resources. The site was designed to be cross-browser compatible and mobile-friendly, ensuring all users shared the same experience. Patient use of the site was monitored and documented. Upon completion, the data was collected, analyzed and used by Dr. Lally’s team.
Helping CPAP users sleep better
Following the success of the CaringGuidance project, the OtherWisz team was contacted by Dr. Suzanne Dickerson, of the State University of New York at Buffalo, to recreate a similar model for a different research project. Dr. Dickerson wanted to assist user’s of a Continuous Positive Airway Pressure (CPAP) system to better understand their sleep aide equipment and ultimately sleep better. The “Practical Advice for CPAP Users” website was launched with helpful information, user’s experience stories, videos and a set of interactive, gamified tools that helped users gauge their knowledge and better inform them on using their CPAP machines.
Both of these projects were storyboarded, designed, developed, built and tested by the OtherWisz team, including the creation of the interactive custom tools and user tracking and analytics system.
- Custom Website Design
- Web Development
- Research and Analysis
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