Custom website development for the State University of New York at Buffalo, School of Nursing creates tools to further academic research.

Websites are often used to market or sell products and services, but sometimes they are used in academic research to gather important information. Dr. Robin Lally, PhD, from the State University of New York at Buffalo, School of Nursing, created “CaringGuidance” to study the psychological adjustment of women who are newly diagnosed with breast cancer. OtherWisz Creative developed a custom website that was used as a patient-clinician communication tool to further her academic research.

The study focuses on the time period between diagnosis and the patient’s first appointment with their physician, wherein people usually turn to the internet looking for answers. Dr. Lally found there weren’t solid resources for mental help in regards to her subject, so she wanted to create a safe place for women and their families to easily access accurate information, as well as provide a forum for users to interact, share experiences and express their concerns.