A poster series for on-campus promotion

Following the LeaderCORE collateral, the University at Buffalo needed a way to promote the variety of programs offered by the School of Management. Our team developed a series of posters for distribution on-campus, illustrating the different programs using the LeaderCORE visual aesthetic. The complete set of collateral helps the University at Buffalo stand out among other top universities, offering Executive MBA programs to international students in the United States.

Printed marketing pieces for a university business program

A direct mail campaign promotes the UB LeaderCORE programs

The direct mail campaign contains an informational brochure, line card and a branded set of postcards to attract diverse and high-achieving students to the University at Buffalo School of Management. Our design team developed the LeaderCORE promotional imagery using high-quality photography of current and former graduate students with a bright color scheme. A wealth of information was distilled into a series of marketing touchpoints, using infographics and a clear, positive message that appeals to quick thinkers.

Promotional brochure design for a university business program