Refreshing the Urban Roots brand with an updated logo
The update to the visual brand kept the logo design close to the original, but elevated it with a new set of colors and brand fonts to suggest the maturity of the business. The chosen typeface for ‘Urban Roots’ is unique and whimsical with its plant-like forms, while ‘Cooperative Garden Market’ is set in a sans serif font for easy communication. The final touches to the brand were in the development of a flexible color system that changes throughout the seasons. These colors help people understand that you can find helpful service, unique gifts, and plants at Urban Roots any time of the year.
Business cards and membership brochure support the new direction of the brand
OtherWisz developed branded touchpoints to reflect Urban Root’s new aesthetic, starting with business cards and their membership brochure. The four-color seasonal palette is used on one side of the cards with the cropped summer flower on the reverse, accompanying the contact information. The informational brochure encourages visitors to become member-owners in support of the cooperative garden market. Playful graphics and bright colors are the focus of the Urban Roots visual style, utilizing their full color palette and the flower symbol as the hallmark of their brand.
Email marketing template helps Urban Roots communicate with their customers
Keeping up with your customers through digital and email marketing is extremely important in today’s marketplace. Urban Roots uses their email newsletter and social media channels to let the public know what is in stock throughout the season. OtherWisz created a template with a variety of content types that the client can use to create their own emails. Urban Roots is already skilled at keeping their customers up-to-date with the store’s inventory. Now each email is both remarkably informative and comes along with their expert knowledge and gardening tips.
The new Urban Roots website
Having a website that is current with your business’ latest information helps keep your customers in the loop. The Urban Roots website has evolved into a useful resource for gardeners in Buffalo. The website solidifies their online presence and helps potential customers find the local storefront. Stated on the website are the location of Urban Roots, plus the plants, supplies and gifts available for purchase throughout the year. And naturally, the site includes a spot for customers to sign up for their informative email newsletter.
Adding an Ecommerce Upgrade
Like many businesses, Urban Roots needed to give customers a way to purchase their goods without physically going into the store. After consulting the board, they came to OtherWisz Creative looking to upgrade their website with an online store. Adding Ecommerce to the existing Urban Roots website was fairly straightforward, since OtherWisz websites are designed for growth from the outset. Their new Ecommerce shop is a complimentary design to the existing website, containing the products and offerings at Urban Roots that are sold online.
Services
- Brand Audit
- Brand Development
- Marketing Strategy
- Ecommerce Upgrade
- Website Design
- Email Template Design
- Logo Design
- Search Engine Optimization (SEO)
- Stationery
- Brochure Design
