To better introduce the new visual brand, OtherWisz always creates a Brand Manual that includes correct and incorrect logo usage guidelines, mockups to illustrate the logo in-use, the expanded color palette and accompanying brand fonts. Since consistency is such an important part of building a new brand, this document is a ‘rule book’ of sorts to assist the client in ensuring the correct use for their new logo.

Working together, the logo, brand fonts and colors create a harmonious and uplifting brand image for the upcoming Westminster Commons senior housing and healthcare facility.


  • Logo Design
  • Brand Guide
the senior housing logo is showed on this mockup image of a business card and letterhead

The senior housing logo came with a brand guide, which shows the acceptable use of the brand with fonts and colors
this image shows the senior housing logo and brand in use - with brand colors and fonts working together to inspire