Architectural Ceramic Assemblies Workshop
Branding, logo design, and website design, plus email and event marketing help bring industry professionals to annual architecture terra cotta workshop
Boston Valley Terra Cotta called on OtherWisz Creative to assist with the event marketing of an industry workshop the company was organizing in conjunction with the University at Buffalo School of Architecture and Planning.
The week-long workshop intended on gathering industry experts from around the globe to experiment with large-scale applications of ceramic components. The goal was to attract the attention of leaders in the ceramic and architectural industries, extending the message that Boston Valley has both the capability and expertise for innovation and the technological advancement of architectural ceramic facade solutions.
Services: Blog Management, Brochure/Collateral, Email Marketing, Environmental Design, Event Marketing, Logo/Identity Design, Print Management, Promotional Materials, Website Design, Website Maintenance
The ACAW logo is particularly unique, as the system presents a shifting typeface that changes into variable configurations. This stresses the connection between the letterforms and acknowledges the modularity of the product, reinforcing the tension that is a key feature of assemblies. Thus, the ACAW logo becomes an assemblage itself, growing and expanding within the structure of its components – a building identity.
With a very aggressive deadline, OtherWisz expedited the development of the ACAW marketing campaign; assisting with the naming of the event, designing and developing the visual identity, creating an email blast template, and building a website in four weeks. The robust, mobile-responsive website gives participants, sponsors, and press the workshop synopsis and outlines the daily itinerary, venues, and events. Additional marketing services included event signage, promotional items and a press release that garnered the event national and international recognition.
With the promotion of the ACAW workshop — now an annual event held every August — Boston Valley Terra Cotta has reinforced the company’s image as innovative experts in the manufacturing of architectural ceramics. Requests for factory visits from high-profile architects and facade engineers have increased, as well as RFQs that result in new custom-designed terra cotta facade projects.
