Buffalo Catering Company
Branding and marketing helped a Western New York catering company reach more of its target audience and boost sales
The Buffalo Catering Company, a division of Joe’s Deli, caters events throughout Western New York. Already working with the team at Joe’s Deli, we had pretty good insight into the companies’ shared marketing strategy and goals when we began to develop the Catering website. The new site replaced an outdated, cumbersome platform with an easy way to find menus, venues, and rental information. It also highlights what makes BCC stand out in the local catering market. With improved search engine optimization, the website attracts more visitors and new leads.
Services: Advertising, Brand Refresh, Brochure/Collateral, Digital Ad Management, Email Marketing, Logo/Identity Design, Marketing Strategy, Social Media Management, Website Design, Website Maintenance
Over the years, we have continued working with BCC to update its brand with a modern logo and new marketing materials, such as event banners and branded merchandise. We always treated the website as a dynamic marketing tool, continually improving it as the catering industry and their services evolved.
Building on successes with both companies, we teamed up with the catering group in 2025 to create a marketing strategy that highlights their strengths, helps clients with event planning, and reaches more people. Our plan featured a bright billboard in a busy area, monthly social media ads tied to seasonal events, and targeted Google search ads managed each month.
We also created an email campaign directed to local businesses, using a lead list our team curates and keeps up to date. The email focused on catering for business events, featuring popular menu items and event-planning tips.
More web traffic led to steady growth, with 20% more leads and revenue in 2025. This growth has continued into this year. We also started posting on social media every month, keeping visuals and messages consistent across all platforms.
We prepare a monthly report and meet regularly with the catering team. This helps us adjust our marketing messages to fit changes in their industry and seasonal events, so everything stays fresh and engaging.
