Chubb-Aubrey Leonard Real Estate
Logo design and brochure feature new visual identity for high-end real estate group
In 1997, Barry Chubb opened Metro Chubb Real Estate Group as a two-person operation; he later joined forces with Dan Keiffer in 2004, acquiring Aubrey Leonard Realty. The following year they went on to become a national affiliate of the Coldwell Banker Real Estate organization.
For over ten years, Chubb Real Estate operated as a slightly confusing mix of all 3 company names and logos, until they finally decided it was time to rebrand as a single entity, becoming Chubb – Aubrey Leonard Real Estate in 2016.
Services: Brochure/Collateral, Logo/Identity Design, Print Management
The OtherWisz Creative team designed an elegant logo that combined the two names into a well-balanced wordmark. By adding a small graphic, an ornamental element reminiscent of the woodworking in grand homes, the logo reflects the higher-end real estate market the company has become known for working within. Thinking about the environment in which the logo would often appear, a secondary logo, knocked out of a solid shape, readies the brand for real estate design signage and business card usage.
To re-introduce the company, we developed a six-panel, long-fold brochure that would stand out from traditional trifold brochures or large postcards (typical marketing formats in the real estate industry). By combining architectural details from classic homes, photos, testimonials and information describing the company and their services, we created the perfect introduction to Chubb’s new visual brand.
