Cooney Management Company
Branding & graphic design scores for boutique hockey agency
Cooney Management Company (CMC) is a boutique hockey player agency headquartered in Boston, Mass. This full-service agency represents some of hockey’s best players and its brightest future stars in the major, minor and junior leagues, as well as NCAA Universities & Colleges. Founded by Peter R. Cooney, the firm is now headed by his son, Jonathan who was looking to refresh to the firm’s branding and marketing.
The OtherWisz team met with Jonathan to get a better understanding of the hockey agent world, who the competitors were, and where CMC fits into that landscape. Not wanting to be one of the big agencies out there, CMC has always competed strongly as a small boutique agency. By leveraging their almost 30 years of experience, along with a unique set of tools and one-on-one personal attention, the agency has found success.
Services: Logo/Identity Design, Stationery Design, Website Design
CMC wanted “to take the next step” past their existing logo, which was a set of bulky initials in a sporty red and blue typeface. They were looking for a new visual the reflected today’s hockey landscape, faster and more streamlined. They also felt that a new logo should reflect their maturity and experience since they often deal in contracts and negotiations. Our team presented several options to Jon and his management team for review, and through several rounds of refinement, we fine-tuned a sharp logomark built of crossed hockey sticks complementing a strong San-serif wordmark. We choose to spell out the full agency name to solidify the ‘Cooney’ legacy. We intertwined the ‘est. 1996’ date to highlight the firm’s experience, and a solid dark blue and gold became the new company colors, further cementing a professional aesthetic to the branding.
Following the completion of the logo, we created a full stationery packet of business cards, letterhead and envelopes, as well as an updated email signature for each staff member. We designed and developed a pocket folder– which is an essential tool in this professional where a lot of paperwork and contracts are exchanged –branded with the new logo, their mission statement, and a clean, modern design that utilizes the hockey sticks logomark as a background pattern.
To complete the rebranding we are currently developing a new website for CMC. For a business mostly conducting in-person, the website becomes a supportive marketing tool where interested players can review which players CMC currently reps, who is on their roster of successful alumni, as well as their full list of services, credentials and staff background.
If your company needs a visual change to reflect growth, new services, or maybe to target a new audience, contact OtherWisz Creative today. From logo design, to helping to develop the tools you need to better market your business, we can help you also score with your audience.
