Culinary Arts Specialties
Logo design and visual branding, along with a culinary-themed pocket folder and brochure showcase national dessert manufacturer
Culinary Art’s Specialties (CAS) makes high-quality frozen cheesecakes and desserts for private label distribution under a variety of brand names.
OtherWisz Creative designed both the Arthur Paul’s Authentic New York Desserts brand and the Sweet Marie’s brand, including name development and the logos that are displayed on product packaging. The AP logo, in its classic design, contrasts nicely with the more fun and whimsical Sweet Marie’s culinary logo, named after one of the founder’s children.
Services: Brochure/Collateral, Logo/Identity Design, Photography
To help market the Arthur Paul’s brand at national food shows, we also developed a set of marketing materials including a brochure and pocket folder visually highlighted by photos of slices of cheesecakes flavors. The marketing paid off- before they even began to promote the AP brand, a major chain discovered them and purchased the brand outright.
OtherWisz Creative has also assisted CAS in custom package design and development.
