EMS Healthcare Informatics
Revitalizing a software designer's digital strategy with a new website, explainer video, & optimized search advertising
EMS Healthcare Informatics specializes in middleware software, end-user friendly EDI utilities, and custom applications for the healthcare industry. Their focus is on HIPAA transaction sets and actionable business data delivery.
EMS approached OtherWisz Creative to enhance their digital presence with a more effective website that better showcased their niche software solutions. The existing site had an outdated design and unfocused content, which failed to effectively communicate their expertise and offerings.
We began by designing and developing a new website that featured information-rich content and enhanced visuals in a mobile-responsive layout. An intuitive sitemap was created to improve user navigation, and the site was optimized for organic search to increase visibility among potential clients. The revamped site now positions EMS Healthcare Informatics as a leading provider of healthcare IT solutions, emphasizing their ability to simplify financial, administrative, and clinical electronic transactions. Case studies and customer testimonials promote the company’s commitment to streamlining revenue cycle management.
Services: Digital Ad Management, Illustration, Video/Animation, Website Design
EMS’s online visibility, we reviewed and refined their Google Ads strategy. The AdWords campaign had been running for years with minimal updates and an increasing budget. To refocus the ads we updated keywords and optimized ad visuals to align with the new website design and re-targeted the ads more precisely to reach EMS’s ideal audience while reducing unnecessary ad spend. By closely monitoring the ads over the next few months, we observed a significant change: ad spending was reduced, and conversions increased.
To simplify the marketing their EDI software, OtherWisz created an animated explainer video in 2023. We explored various concepts to make the software’s process relatable, and after several rounds of storyboarding, the video content began to take shape. We used the metaphor of completing a jigsaw puzzle to illustrate the software’s data integration capabilities, making it easier for viewers to grasp the concept within the video’s one minute runtime. The addition of a voiceover to accompany the visuals successfully completed this project. This video is now delivered through their website, a keyword-enriched YouTube page, social media, and directly to clients via email marketing and in-person events.
Through strategic redesign, compelling video production, and targeted ad management, OtherWisz Creative successfully transformed EMS Healthcare Informatics’ digital presence. The project modernized their online image and positioned them as a trusted leader in healthcare IT solutions. For companies looking to enhance their digital footprint and attract more qualified leads, contact OtherWisz today to discuss your next project!
