For three decades, Homespace has been a safe place for youth in the foster care system. Its programs help young people develop life skills and learn to live in a community, giving them a strong start toward independence. Although Homespace first focused on teenage mothers, it now serves youth of different ages and needs. To reflect this growth, the organization asked OtherWisz to update its logo and tagline.

We guided Homespace through a collaborative visual design process, beginning with research and exploration of branding from similar organizations nationwide. After several rounds of concept review and feedback, we developed a logo that fulfills all requirements. The new logo, featuring soft shapes, natural colors, and an all-lowercase typeface, offers a welcoming and calming presence. Its nature-inspired design reflects the growth of both Homespace and the youth it serves. To create a new tagline, we distilled the organization’s mission and vision into a concise phrase. As Homespace now serves a wider range of youth, the previous tagline, “Working to Change Two Generations at a Time,” no longer reflects its services. The new tagline, “Fostering Independence, Inspiring Growth,” better represents the support and progress Homespace aims to provide.