Hope's Windows
Marketing & graphic design services for custom steel door & window manufacturer helps national architectural windows manufacturer stay on-brand
For over a century, Hope’s Windows has been crafting steel doors and windows from their factory and headquarters in Jamestown, New York. They called on OtherWisz Creative to assist with multiple projects to help market the business. With 15+ years of experience developing custom brand and website solutions for architectural products companies such as Boston Valley Terra Cotta, Benson Industries, Collins Company, and Rigidized Metals, we already had a familiarity with their audience.
Services: Advertising, Brochure/Collateral, Email Marketing, Marketing Strategy, Photography, Print Management, Promotional Materials, Website Design, Website Maintenance
As with any new branding and marketing client, it’s smart to start small. Our initial project with Hope’s Windows, was the design and development of a branded vehicle graphic, perfect for ‘testing the waters’. Our team used the opportunity to prove our professionalism, creativity, project management skills and our ability to respect an existing visual brand. In the words of the client, “you guys hit it out of the park!”
Our next set of projects moved on to their digital marketing efforts, with a performance review of Hope’s main website and Correctional Windows website organic search engine optimization. Working through hundreds of pages, our team wrote new SEO content to better target architects, designers, and high-end homeowners. Following the SEO overhaul, our ongoing management of their website includes feature upgrades such as a dynamic Rep Map and new visuals to create a stronger first impression to website visitors. We also set-up an on-site photo session on to give their corporate team a set of unified, professional headshots.
To better assist the sales team, OtherWisz designed and developed a custom online Photo Library. Organizing and uploading thousands of in situ product images to a new internal website gives their sales team a resource of Hope’s portfolio that is easily searchable by categories and tags to become a useful marketing tool.
More recently, our team was asked to design a custom label for branded bourbon bottles to be given out in thanks to their top clients. Using elements from the Hope’s established brand paired with the aesthetic of high-end liquor label design, the client selected one from several distinct designs created for this limited edition promo item.
Other recent projects have included the design and development of product sales sheets, assistance with the naming and launch of new product, the design and development of tradeshow banners, the design of magazine ads, and the development of the company’s first steps into email marketing with a custom e-newsletter and press releases to tie the company’s marketing together with a unified message.
The OtherWisz Creative team can handle all aspects of your company’s marketing needs. By working with us as a single source, it’s much easier to keep your marketing on message and on-brand. Contact us today to get started.
