Independent Nursing Care
Website design, brochure & pocket folder design, and various marketing materials helps to keeps a Western NY health care company in great shape
Independent Nursing Care, LLC provides a wide variety of health care services to individuals, families, companies and senior centers throughout New York State. The company’s mission is to complete a person’s Circle of Care by promoting, maintaining and restoring overall health and well-being for the entire community — at home, at work and away.
OtherWisz Creative’s work with Independent Nursing Care (INC) started in 2005. The growing business had expanded its services beyond home health care to include immunizations and flu shots, as well as services in the growing healthy lifestyles industry. These newly diversified service offerings created sudden changes that caused the marketing message to lose focus.
Services: Brochure/Collateral, Event Marketing, Print Management, Website Design
To remedy the scattered messaging, OtherWisz was tasked with unifying three divisions with a single marketing piece and new brand aesthetics. OtherWisz designed an all-in-one brochure that introduced the company and cross-promoted its primary services. The brochure fit into a customizable pocket folder that included a personalized letter and a selection of line cards that outline additional healthcare services. With this new sales package, INC was able to promote their core message while advertising their product.
OtherWisz has worked with INC to create a variety of marketing tools throughout the years, designing bi-monthly newsletters, educational brochures, event collateral, health services booklets and a company website. All of these promotional pieces share consistent visual branding with unified colors and imagery, promoting the same focused message along with INC’s array of services.
In recent years we have developed marketing strategies for INC’s flu season and the travel immunizations programs, and have begun developing the brand identity for a new holistic health care division.
“OtherWisz continues to be a very important part of Independent Nursing Care’s development. Mark and Jill continue to offer great input and ideas. I would highly recommend their services to anyone looking to freshen up what they already are doing to creating a whole new look and message!”
