NYS Movers & Warehousemen's Association
A brand & marketing strategy moved this trade organization in the right direction including logo refresh, brochure design, social media management and event promotions
The Movers & Warehousemen’s Association (NYSMWA) is a not-for-profit trade association created to provide educational and support for the household goods moving & storage industry in New York State. NYSMWA came to OtherWisz Creative looking to strengthen their brand to boost membership and increase attendance to their annual conference.
The project started with our Brand and Marketing Strategy, a detailed process designed to help our team to better understand this organization’s messaging and means of communication, and their audience motivations as we planned the steps toward growth. Through research of similar industry organizations nationwide, interviews with the board, surveys to current members, and review and evaluation of past marketing materials, we able to complete a profile of NYSMWA and develop a marketing strategy to build for the future.
Services: Brochure/Collateral, Digital Ad Management, Event Marketing, Logo/Identity Branding, Marketing Strategy, Social Media Management, Website Maintenance
The first step toward strengthening their visual branding was a logo re-fresh and brand assets development that included a redefined color scheme, new typefaces, photo styles and a set of graphic elements. We proceeded to update all marketing material to follow this visual style.
The new graphics and messaging were used across their social media channels. Adding a much-needed boost to their posted content was a scheduled mix of membership benefits, member profiles, and spotlight posts with brief Q&A interviews, reminders for upcoming events & meetings, and continual updates on industry changes to State legislation. Brief questionnaires and polls were developed to engage members and gather data.
OtherWisz also redesigned the Member Recruitment Booklet to reflect the revised branding and better highlight the advantages of membership. Information was presented in a more easily digestible package, highlighting the benefits of joining and the value of the annual conference, promoting the organization’s government advocacy on behalf of its members, and outlining the path to industry licensing. The booklet was designed to include updateable membership costs and an application, giving potential members the tools to enroll all in one streamlined package.
The project continued with a redesign of their existing website to better organize the content and navigation to create a more user-friendly experience. We also redesigned their email newsletter template to create a stronger tool to facilitate member outreach.
Finally, we assisted with event marketing for their annual conference. A series of targeted emails, a direct mail postcard, social posts and online advertising in both Google and on social media gave this event a stronger push than in past years, resulting in their most well attended conference to date.
Pulling together consistent messaging with unified visuals and professional aesthetic across their marketing campaigns created a stronger brand for NYSMWA, which was deemed successful by the organization.
