The Aurora Theatre
Logo and website design establish new identity for a historic movie theatre and gourmet popcorn shop in East Aurora, NY
The Aurora Theatre is a historic single-screen movie theater located in East Aurora, New York since 1925. OtherWisz Creative designed and developed a mobile-responsive website to appeal to a savvy audience that enjoys modern amenities and entertainment with a vintage aesthetic. The website’s design makes it easy for theatre staff to update current movie trailers and coming attractions and for customers to find exactly the information they’re looking for.
Services: Logo/Identity Design, Website Design
To accompany the launch of their new website, the Aurora Theatre decided to update their visual brand as well. Since the theater is one of the most recognizable parts of the town, OtherWisz pulled inspiration from its iconic marquee. It’s impossible to miss the glowing neon lights of the historic theater as you drive down Main Street in East Aurora. The logo uses vintage-style typefaces framed by a representation of this soft neon glow to emphasize the nostalgic qualities of the Aurora Theater’s character.
OtherWisz brought the magic of the movies to the Aurora Theatre’s newest venture: gourmet popcorn. Extending the historic theatre’s neon typeface to the Popcorn Shop logo visually links the two brands, reinforcing its connection as an offshoot product brand. Golden popcorn kernels spring off of the tagline – “Popping corn since 1925” – to give this visual identity an old-fashioned appeal that is still sophisticated and fun.
