Ulrich Signs
Website design and development– including content creation and targeted search engine optimization– helps commercial sign company market to regional & national clients.
Ulrich Signs has been providing the Western New York region with commercial building signs since 1939. Following recent growth, they decided it was time to update their dated online presence. Through a past working relationship with OtherWisz Creative, they knew our thorough process, experience, and creativity could help them reach that goal.
As we developed our strategy, we knew that the updated website needed to focus on Ulrich’s diverse breadth of work. Ulrich designs, fabricates, and installs all types of signs from pylon signs to illuminated channel letters for clients spanning a variety of industries, including banks, schools, and retail chains. With Ulrich’s potential clients typically asking “show me what you’ve done”, an easy and accessible online portfolio of past projects is a valuable marketing tool.
Services: Website Design
Following our detailed design and development process, gathering content became the next biggest task. The client supplied us with hundreds of photos of their work, which our team helped sort and categorize. We then worked to draft and edit new content that would better describe their rich history and past milestones, their variety of services, and details about their projects.
Search Engine Optimization (SEO) is a part of EVERY website that OtherWisz develops. With intense local competition, Ulrich’s updated website needed a complete SEO revamp in order to stand out. By carefully researching their industry, we created new highly searchable content that served as the backbone to strengthen the site’s search rankings.
The new Ulrich Signs website is now a better reflection of their over 80-year-old business. With a user-friendly interface, a mobile-forward design, and content rich pages with plenty of sign example photos and details, they are poised to attract new clients and keep growing.
