University at Buffalo School of Management
Promotional materials designed to market a graduate business program include posters, brochures, and postcards
The University at Buffalo School of Management is a world-class business school that ranks among the top 50 MBA programs. OtherWisz created promotional marketing materials including posters and brochure design to advertise the LeaderCORE message to national and international business graduates. This professional development program enables graduate students to develop the skills employers have identified as critical for future leaders.
Following the LeaderCORE collateral, the University at Buffalo needed a way to promote the variety of programs offered by the School of Management. Our team developed a series of posters for distribution on-campus, illustrating the different programs using the LeaderCORE visual aesthetic. The complete set of collateral helps the University at Buffalo stand out among other top universities, offering Executive MBA programs to international students in the United States.
The direct mail campaign contains an informational brochure, line card and a branded set of postcards to attract diverse and high-achieving students to the University at Buffalo School of Management. Our design team developed the LeaderCORE promotional imagery using high-quality photography of current and former graduate students with a bright color scheme. A wealth of information was distilled into a series of marketing touchpoints, using infographics and a clear, positive message that appeals to quick thinkers.
