In 2011, Jack Hunt Coin Broker formally separated retail services from the company’s commercial business, launching Jack Hunt Gold & Silver – your “trusted experts.” This new division was developed to specialize in the needs of walk-in customers looking to get the best value for their scrap precious metals.
Again, the company called on OtherWisz Creative to help develop the brand image and design and develop the logo and visual identity for this new division. The new logo consists of a stylized wordmark presented with a series of single-word values that summarizes the client’s desired experience with gold & silver retail services: honest, value & experts.
Additional brand development included designing the Jack Hunt Gold & Silver website, a brochure site that informs clients on how and why to sell scrap and buy bullion. OtherWisz also created marketing materials that include company stationery, promotional posters, a set of product brochures and line cards, and promotional give-a-ways to be distributed at tradeshows: small velvet Jack Hunt Gold & Silver gift bags, tagged and filled with bullion coins.