In today’s crowded market, it is difficult to stand out. To boost sales and increase brand awareness, capturing your audience’s attention is essential. Printed publications, such as multi-page brochures, catalogs, guides, and books, can offer a new, engaging way to hook your audience and connect with them at a deeper level. Clients tired of the ongoing bombardment of digital media will appreciate these marketing pieces that leverage quality design and a tactile nature, making lasting impressions through detailed storytelling.
Build Your Brand’s Awareness & Trust
Well-designed reports, guides, and books can boost your company’s credibility. For example, Kaleida Health, a major not-for-profit healthcare network in the Buffalo-Niagara Falls area, asked OtherWisz Creative to create its 2025 Annual Report for the DEI department. The goal was to clearly share their mission, initiatives, and achievements of the previous year.
We created a report that represented each of the organization’s brands, using their unique logos and colors in a unified design. The finished, perfect-bound book had a soft-touch cover with spot varnish details, and 48 pages filled with photos, icons, and infographics. Kaleida Health’s 2025 Annual Report shows how good design can engage stakeholders and support your brand.
Showcase Your Products & Services
Catalogs and brochures are important for promoting your products or services. For example, Boston Valley Terra Cotta, a global manufacturer, asked OtherWisz Creative to help market their products to architects and designers.
To reach an audience that values aesthetics and detailed information, we developed two 7” x 10” books: one for the TerraClad rainscreen product and the other focused on the traditional Architectural Terra Cotta market. Part brochure, part catalog, each volume includes a company overview, project portfolio, and detailed information about terra cotta systems, design options, and the materials’ sustainable benefits. Each book has over 60 pages of professional photos, technical drawings, and renderings. The books are a central component of Boston Valley’s marketing, used at trade shows and distributed to architects worldwide.
Strengthen Your Campaign’s Impact
Multi-page print materials can strengthen your marketing campaigns by supporting and reinforcing your message. For example, Barrett Industries asked OtherWisz to help with their internal 40th-anniversary campaign. We created an employee website, stationery, an email template, and a signature, and finished with a special 96-page hardcover book. This book helped bring together subsidiaries and build company culture.
The book tells the story of each decade through words and photos and includes custom-illustrated maps showing the company’s growth. Each subsidiary has its own chapter, along with sections about Barrett’s different products and services. The hardcover book, in a hardboard sleeve with an embossed logo, captured the spirit of the 40th anniversary campaign.
Want to make an impact? With more than 26 years of experience in graphic design and marketing, OtherWisz can help you get the most from your publications. We handle projects from start to finish, working closely with you and delivering on time. Contact us to find out more.
