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Wisz Words, Design Blog, OtherWisz Creative, Buffalo NY

This is the age of the smartphone – at last count, some 33 million iPhones and millions of Androids have been sold – and a new avenue for marketing your company has been paved. Branded smartphone applications (or Apps, as they have come to be called) give your company a new opportunity to put your name and services in the palm of your customer’s hand. Talk about a captured audience – the smartphone App lets you interact with your tech-savvy, mobile audience on a one-to-one basis.

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