New client, architectural manufacturer, Benson Industries, Branding

Buffalo, NY – OtherWisz Creative Corporation, a marketing and design studio specializing in identity and website design, announce that they have been hired by Portland, Oregon’s Benson Industries to audit their brand, create a new identity system and website and to improve the global marketing of their products and services. Benson is a specialty contractor and structural glass facade manufacturer that produces custom unitized curtain wall systems for high-performance buildings such as One World Trade Center and the New York Times Building in NYC.

Read more

Wisz Words, Design Blog, OtherWisz Creative, Buffalo NY

The word ‘brand’ has become quite a buzz word; being tossed around a lot by marketing folks. But what exactly is your company’s ‘brand?’ Your company’s visual identity – your logo – is only a part of your company’s brand. A well-built brand connects, supports, and strengthens your company image with your logo. A brand is more than colors and font styles associated with your printed marketing materials. Read more