Buffalo, NY – OtherWisz Creative Corporation, a marketing and design studio specializing in identity and website design, announce that they have been hired by Portland, Oregon’s Benson Industries to audit their brand, create a new identity system and website and to improve the global marketing of their products and services. Benson is a specialty contractor and structural glass facade manufacturer that produces custom unitized curtain wall systems for high-performance buildings such as One World Trade Center and the New York Times Building in NYC.
The word ‘brand’ has become quite a buzz word; being tossed around a lot by marketing folks. But what exactly is your company’s ‘brand?’ Your company’s visual identity – your logo – is only a part of your company’s brand. A well-built brand connects, supports, and strengthens your company image with your logo. A brand is more than colors and font styles associated with your printed marketing materials. Read more